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LoopMe bets on mobile apps as web ad inventory shrinks with Chartboost Direct
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LoopMe bets on mobile apps as web ad inventory shrinks with Chartboost Direct
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PPC Land
LoopMe bets on mobile apps as web ad inventory shrinks with Chartboost Direct
LoopMe launched Chartboost Direct on April 9, 2026, giving mobile app publishers direct access to brand demand via three new programmatic deal structures.
New post by PPC Land 🔥
Most TV viewers distrust AI search results, Gracenote study finds
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Most TV viewers distrust AI search results, Gracenote study finds
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PPC Land
Most TV viewers distrust AI search results, Gracenote study finds
Gracenote's 2026 study of 4,003 U.S. users finds AI chatbots gaining ground fast in TV content discovery, but 75% of all users still verify chatbot results.
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Trade Desk under siege while Amazon tightens its grip on sellers
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Trade Desk under siege while Amazon tightens its grip on sellers
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PPC Land
Trade Desk under siege while Amazon tightens its grip on sellers
The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends.
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Consent Mode V2 enforcement is silently breaking Google Ads conversions
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Consent Mode V2 enforcement is silently breaking Google Ads conversions
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PPC Land
Consent Mode V2 enforcement is silently breaking Google Ads conversions
Google's July 2025 Consent Mode V2 enforcement is wiping attribution data for UK and EEA advertisers - with no warning and no recovery option for lost data.
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How computer science could fix Google's data monopoly problem
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How computer science could fix Google's data monopoly problem
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PPC Land
How computer science could fix Google's data monopoly problem
A new legal paper proposes using computer science algorithms to implement Google's court-ordered data-sharing remedies efficiently and without discrimination.
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NYT and Guardian win big as Google's March 2026 core update wraps
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NYT and Guardian win big as Google's March 2026 core update wraps
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PPC Land
NYT and Guardian win big as Google's March 2026 core update wraps
SISTRIX data shows nytimes.com and theguardian.com as top winners in Google's March 2026 core update, while usnews.com and finance.yahoo.com fell sharply in VI.
New post by Search Engine Journal 🔥
Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster
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Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster
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Search Engine Journal
Google Answers If Outbound Links Pass “Poor Signals”
Google's Mueller answers whether sites pass on negative signals and says that a lack of helpfulness could cause a link to be ignored.
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Google AdSense to auto-enroll publishers in consent optimization
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Google AdSense to auto-enroll publishers in consent optimization
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PPC Land
Google AdSense to auto-enroll publishers in consent optimization
Google AdSense will auto-activate consent message optimization for EEA publishers on May 7, 2026, unless publishers opt out within the 30-day review window.
New post by Search Engine Journal 🔥
Google’s Push For Data Strength Is Really A Push For Better Bidding via @sejournal, @brookeosmundson
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Google’s Push For Data Strength Is Really A Push For Better Bidding via @sejournal, @brookeosmundson
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Search Engine Journal
Google’s Push For Data Strength Is Really A Push For Better Bidding
Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how campaigns are optimized.
New post by PPC Land 🔥
In-store media's measurement problem is not what you think
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In-store media's measurement problem is not what you think
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PPC Land
In-store media's measurement problem is not what you think
ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.
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LiveRamp and Akkio team up to bring conversational AI into marketing measurement
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LiveRamp and Akkio team up to bring conversational AI into marketing measurement
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PPC Land
LiveRamp and Akkio team up to bring conversational AI into marketing measurement
LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers.
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AI Digital relaunches Elevate to fight black-box programmatic chaos
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AI Digital relaunches Elevate to fight black-box programmatic chaos
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PPC Land
AI Digital relaunches Elevate to fight black-box programmatic chaos
AI Digital relaunched its Elevate platform on April 7, 2026, offering agencies a vendor-neutral AI intelligence layer across 12+ DSPs and 15+ data partners.
New post by Search Engine Journal 🔥
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse via @sejournal, @MattGSouthern
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Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse
Google's March core update finished rolling out. A Search Console bug inflated impressions for nearly a year. Pichai warns AI will break software security.
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What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview via @sejournal, @marie_haynes
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What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview via @sejournal, @marie_haynes
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Search Engine Journal
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview
See what Sundar Pichai reveals about agentic search, AI workflows, and why 2027 could mark a major shift in how we use technology.
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xAI sues Colorado to block AI bias law, claiming First Amendment violations
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xAI sues Colorado to block AI bias law, claiming First Amendment violations
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PPC Land
xAI sues Colorado to block AI bias law, claiming First Amendment violations
xAI filed a federal lawsuit today against Colorado to block SB24-205, an AI bias law set to take effect June 30, 2026, asserting First Amendment violations.
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DV360 gets new reach overlap dimensions and instant inventory reports
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DV360 gets new reach overlap dimensions and instant inventory reports
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PPC Land
DV360 gets new reach overlap dimensions and instant inventory reports
Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026.
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Joybuy is quietly winning Google Shopping auctions while European CPCs shift
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Joybuy is quietly winning Google Shopping auctions while European CPCs shift
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PPC Land
Joybuy is quietly winning Google Shopping auctions while European CPCs shift
Joybuy entered EU Google Shopping in March 2026, outranking rivals faster than Temu did. Meanwhile, smec data shows Shopping CPC up 10% YoY and conversions crashing.
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Spotify gives all users video on/off switch starting this month
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Spotify gives all users video on/off switch starting this month
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PPC Land
Spotify gives all users video on/off switch starting this month
Spotify today announced new video controls rolling out globally, letting Premium, Basic, and free-tier users toggle Canvas visuals and podcast videos through Settings.
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YouTube Premium raises US prices by up to $4/month starting June 2026
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YouTube Premium raises US prices by up to $4/month starting June 2026
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PPC Land
YouTube Premium raises US prices by up to $4/month starting June 2026
YouTube Premium raises US prices by up to $4/month in April 2026, with the individual plan climbing to $15.99 and the family plan reaching $26.99 monthly.
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Code3 and Tracer unify agency data, cutting reporting hours by 40%
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Code3 and Tracer unify agency data, cutting reporting hours by 40%
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PPC Land
Code3 and Tracer unify agency data, cutting reporting hours by 40%
Tracer and Code3 unified media, sales, and financial data into one system, slashing reporting hours by 40% and accelerating billing workflows by over 300%.