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Spain's top court rules EasyJet must name workers in seniority lists
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Spain's top court rules EasyJet must name workers in seniority lists
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PPC Land
Spain's top court rules EasyJet must name workers in seniority lists
Spain's Supreme Court ruled EasyJet must publish full names in cabin crew seniority lists, rejecting pseudonymization as GDPR data minimization defense.
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California's DROP platform hits 242,000 sign-ups in its first 8 weeks
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California's DROP platform hits 242,000 sign-ups in its first 8 weeks
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PPC Land
California's DROP platform hits 242,000 sign-ups in its first 8 weeks
California's DROP platform surpassed 242,000 consumer sign-ups and 575 data broker registrations in eight weeks, with August 2026 as the compliance deadline.
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Google updates Merchant Center: same product IDs work across multiple accounts
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Google updates Merchant Center: same product IDs work across multiple accounts
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PPC Land
Google updates Merchant Center: same product IDs work across multiple accounts
Google updated Merchant Center product ID documentation on April 8, 2026, clarifying that duplicate IDs across multiple accounts will not trigger disapprovals.
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Google Finance AI tools reach 100+ countries with local language support
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Google Finance AI tools reach 100+ countries with local language support
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PPC Land
Google Finance AI tools reach 100+ countries with local language support
Google Finance launches AI-powered research, Deep Search, live earnings, and charting tools across 100+ countries with full local language support starting April 8, 2026.
New post by Search Engine Land 🔥
Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes
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Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes
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Search Engine Land
Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes
Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.
New post by Moz 🔥
Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday
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Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday
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Moz
Travel Marketing: How to Compete and Future-Proof in 2026
Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.
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System1 adds AI layer to Test Your Ad as creative measurement race heats up
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System1 adds AI layer to Test Your Ad as creative measurement race heats up
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PPC Land
System1 adds AI layer to Test Your Ad as creative measurement race heats up
System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database.
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YouTube Premium Lite rolls out to Belgium, Venezuela, Peru and Guatemala
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YouTube Premium Lite rolls out to Belgium, Venezuela, Peru and Guatemala
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PPC Land
YouTube Premium Lite rolls out to Belgium, Venezuela, Peru and Guatemala
YouTube Premium Lite expands to Belgium and three Latin American countries, while Indonesia faces new age-based access restrictions under local regulation.
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MiQ snaps up Rocket Lab to push AI-powered app growth into new markets
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MiQ snaps up Rocket Lab to push AI-powered app growth into new markets
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PPC Land
MiQ snaps up Rocket Lab to push AI-powered app growth into new markets
MiQ acquires Rocket Lab on April 7, 2026, integrating mobile app growth capabilities into its Sigma AI system across Latin America and APAC.
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IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement
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IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement
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PPC Land
IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.
New post by Search Engine Journal 🔥
What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern
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What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern
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Search Engine Journal
What Pichai’s Interview Reveals About Google’s Search Direction
Pichai's "agent manager" quote made headlines. The rest of the interview reveals a timeline, infrastructure constraints, and open questions for SEO.
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Ace Hardware sued for tracking users who opted out of cookies
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Ace Hardware sued for tracking users who opted out of cookies
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PPC Land
Ace Hardware sued for tracking users who opted out of cookies
Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.
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Utiq brings telco identity to Snack Media's 110 million sports fans
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Utiq brings telco identity to Snack Media's 110 million sports fans
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PPC Land
Utiq brings telco identity to Snack Media's 110 million sports fans
Utiq integrates deterministic, telco-powered identity across Snack Media's 400-property sports publisher network, covering 110 million monthly users in the UK.
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Judge dismisses newspaper publishers' antitrust case against Google
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Judge dismisses newspaper publishers' antitrust case against Google
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PPC Land
Judge dismisses newspaper publishers' antitrust case against Google
A D.C. court dismissed the Helena World Chronicle antitrust suit against Google, ruling publishers lacked standing and failed to prove an online news monopoly.
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IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
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IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
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PPC Land
IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
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IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
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IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
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PPC Land
IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers.
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The CMO is losing control - Empathy Lab's blueprint to fight back
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The CMO is losing control - Empathy Lab's blueprint to fight back
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PPC Land
The CMO is losing control - Empathy Lab's blueprint to fight back
Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.
New post by Search Engine Journal 🔥
How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic
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How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic
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Search Engine Journal
How AI Agents See Your Website (And How To Build For Them)
AI agents don’t see your website like humans do, and the accessibility tree is quickly becoming the interface that determines whether they can use it.
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Google quietly kills Display and Video support in Performance Planner
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Google quietly kills Display and Video support in Performance Planner
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PPC Land
Google quietly kills Display and Video support in Performance Planner
Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.