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Judge dismisses newspaper publishers' antitrust case against Google
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Judge dismisses newspaper publishers' antitrust case against Google
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PPC Land
Judge dismisses newspaper publishers' antitrust case against Google
A D.C. court dismissed the Helena World Chronicle antitrust suit against Google, ruling publishers lacked standing and failed to prove an online news monopoly.
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IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
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IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
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PPC Land
IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
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IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
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IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
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PPC Land
IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers.
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The CMO is losing control - Empathy Lab's blueprint to fight back
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The CMO is losing control - Empathy Lab's blueprint to fight back
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PPC Land
The CMO is losing control - Empathy Lab's blueprint to fight back
Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.
New post by Search Engine Journal 🔥
How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic
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How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic
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Search Engine Journal
How AI Agents See Your Website (And How To Build For Them)
AI agents don’t see your website like humans do, and the accessibility tree is quickly becoming the interface that determines whether they can use it.
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Google quietly kills Display and Video support in Performance Planner
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Google quietly kills Display and Video support in Performance Planner
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PPC Land
Google quietly kills Display and Video support in Performance Planner
Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.
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Google Ads finally collapses enhanced conversions into a single toggle
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Google Ads finally collapses enhanced conversions into a single toggle
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PPC Land
Google Ads finally collapses enhanced conversions into a single toggle
Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.
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W3C's smart voice agents report flags fragmentation, privacy gaps
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W3C's smart voice agents report flags fragmentation, privacy gaps
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PPC Land
W3C's smart voice agents report flags fragmentation, privacy gaps
W3C's February 2026 voice agents workshop flagged eight unresolved standards gaps covering interoperability, privacy, hallucination control, and accessibility.
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News publishers dodge AI traffic hit - but health and education crater
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News publishers dodge AI traffic hit - but health and education crater
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PPC Land
News publishers dodge AI traffic hit - but health and education crater
Index Exchange data from 1,200 publishers shows news ad requests fell just 7% while health and careers dropped 40-50% as AI overviews reshape web traffic in 2025.
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Spotify's new carousel ads and playlist tools put brands inside the fan moment
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Spotify's new carousel ads and playlist tools put brands inside the fan moment
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PPC Land
Spotify's new carousel ads and playlist tools put brands inside the fan moment
Spotify on March 31 unveiled carousel ads, revamped sponsored playlists, split testing, and automated bidding for advertisers managing campaigns in Ads Manager.
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Microsoft Advertising kills SOAP API: what the October 2026 deadline means
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Microsoft Advertising kills SOAP API: what the October 2026 deadline means
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PPC Land
Microsoft Advertising kills SOAP API: what the October 2026 deadline means
Microsoft Advertising is retiring its SOAP API by January 31, 2027, with new features exclusive to REST from October 1, 2026. Here is what changes and when.
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How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones
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How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones
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Search Engine Journal
How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence
AI recommendations depend on relational knowledge, not just content. Here’s why your brand may be missing and how to fix it
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Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster
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Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster
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Search Engine Journal
Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow
A recent announcement by Google and other trends signal a massive transformation of the internet and search.
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How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson
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How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson
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Search Engine Journal
How To Measure PPC Performance When AI Controls The Auction
Learn how to measure PPC performance when automation controls targeting, bidding, and creative decisions.
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AI search adoption isn’t equal and income is driving the divide
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AI search adoption isn’t equal and income is driving the divide
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Search Engine Land
AI search adoption isn’t equal and income is driving the divide
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
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IAS opens beta for tool that blocks low-quality AI content near ads
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IAS opens beta for tool that blocks low-quality AI content near ads
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PPC Land
IAS opens beta for tool that blocks low-quality AI content near ads
IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid.
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Google sets June 15 deadline to stop hijacking users' back button
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Google sets June 15 deadline to stop hijacking users' back button
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PPC Land
Google sets June 15 deadline to stop hijacking users' back button
Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.