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AI traffic converts better than non-AI visits for U.S. retailers: Report
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AI traffic converts better than non-AI visits for U.S. retailers: Report
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Search Engine Land
AI traffic converts better than non-AI visits for U.S. retailers: Report
AI traffic to U.S. retail sites is up — and now it converts better than traditional channels like paid search, according to new Adobe data.
New post by PPC Land 🔥
EFF files deceptive trade complaint against Google over ICE data handover
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EFF files deceptive trade complaint against Google over ICE data handover
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PPC Land
EFF files deceptive trade complaint against Google over ICE data handover
The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.
New post by PPC Land 🔥
Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
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PPC Land
Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
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PPC Land
Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
Google's 2025 Ads Safety Report shows Gemini blocked 8.3 billion ads, suspended 24.9 million advertiser accounts, and cut false suspensions by 80% in 2025.
New post by PPC Land 🔥
Europrivacy gets EU seal of approval as a data transfer tool under GDPR
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Europrivacy gets EU seal of approval as a data transfer tool under GDPR
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PPC Land
Europrivacy gets EU seal of approval as a data transfer tool under GDPR
EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.
New post by Search Engine Land 🔥
Google Ads API to require multi-factor authentication
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Google Ads API to require multi-factor authentication
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Search Engine Land
Google Ads API to require multi-factor authentication
Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.
New post by Search Engine Land 🔥
Advertisers are testing ChatGPT ads — but uncertainty remains high
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Advertisers are testing ChatGPT ads — but uncertainty remains high
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Search Engine Land
Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
New post by PPC Land 🔥
Google tightens Maps review policy: staff names and quotas now banned
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Google tightens Maps review policy: staff names and quotas now banned
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PPC Land
Google tightens Maps review policy: staff names and quotas now banned
Google updated its Maps review policy on April 17, 2026, banning staff quotas and reviews that mention employee names under its rating manipulation rules.
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TV news beats social and AI on trust among high-value audiences, VAB finds
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TV news beats social and AI on trust among high-value audiences, VAB finds
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PPC Land
TV news beats social and AI on trust among high-value audiences, VAB finds
VAB survey: high-income households are 13x more likely to trust TV news than social media, and purchase intent rises among key advertiser-valued audiences.
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Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
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Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
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PPC Land
Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.
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Amazon cross-account reach reporting lands after months of buildup
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Amazon cross-account reach reporting lands after months of buildup
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PPC Land
Amazon cross-account reach reporting lands after months of buildup
Amazon Ads launched cross-account reach and frequency reporting on April 2, letting advertisers deduplicate audiences across DSP and Sponsored Ads accounts.
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Bauer Xcel Media Germany shuts down as AI search kills publisher traffic
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Bauer Xcel Media Germany shuts down as AI search kills publisher traffic
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PPC Land
Bauer Xcel Media Germany shuts down as AI search kills publisher traffic
Bauer Media Group closes German digital arm Bauer Xcel Media Deutschland on September 30, 2026, cutting 160 jobs as Google AI search disrupts publisher revenue.
New post by Search Engine Hubbub 🔥
Google Search Isn’t A Destination In Chrome. It’s A New AI Mode Experience
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Google Search Isn’t A Destination In Chrome. It’s A New AI Mode Experience
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Search Engine Hubbub
Google Search Isn't A Destination In Chrome. It's A New AI Mode Experience
Search is no longer a destination page. It’s AI‑assisted modes like Chrome’s AI Mode, Gemini Live, Atlas and Comet. Here’s what that shift means for search leaders.
New post by Search Engine Journal 🔥
AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data via @sejournal, @MattGSouthern
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AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data via @sejournal, @MattGSouthern
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Search Engine Journal
AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data
Stanford's 2026 AI Index covers 400+ pages of data. Here's what search professionals should take from the adoption numbers, reliability gaps, and transparency decline.
New post by PPC Land 🔥
Amazon agency CEO explains why he turned down a retail brand in 2026
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Amazon agency CEO explains why he turned down a retail brand in 2026
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PPC Land
Amazon agency CEO explains why he turned down a retail brand in 2026
Liran Hirschkorn of Incrementum Digital declined a retail brand project, citing generic products, lack of USP, and Chinese seller competition on Amazon in 2026.
New post by PPC Land 🔥
Small publishers lost 60% of search traffic as AI reshapes the web
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Small publishers lost 60% of search traffic as AI reshapes the web
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PPC Land
Small publishers lost 60% of search traffic as AI reshapes the web
Chartbeat data shows small publishers lost 60% of search traffic in two years while ChatGPT referrals still account for under 1% of total publisher page views.
New post by PPC Land 🔥
Google's AI Mode in Chrome is doing what iframes couldn't
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Google's AI Mode in Chrome is doing what iframes couldn't
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PPC Land
Google's AI Mode in Chrome is doing what iframes couldn't
Google AI Mode in Chrome embeds publishers inside its interface, overriding X-Frame-Options and CSP headers - the same protections it uses for its own sites.
New post by PPC Land 🔥
Pinterest sued over tariffs: executives allegedly hid ad revenue collapse
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Pinterest sued over tariffs: executives allegedly hid ad revenue collapse
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PPC Land
Pinterest sued over tariffs: executives allegedly hid ad revenue collapse
Investors sue Pinterest, CEO William Ready and CFO Julia Donnelly alleging concealment of tariff-driven ad revenue declines behind three steep stock drops.