New post by PPC Land 🔥
iSpot data shows Home Depot's ESPN college football bet paid off
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iSpot data shows Home Depot's ESPN college football bet paid off
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PPC Land
iSpot data shows Home Depot's ESPN college football bet paid off
iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.
New post by PPC Land 🔥
Salesforce Headless 360 kills the browser and opens everything to AI agents
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Salesforce Headless 360 kills the browser and opens everything to AI agents
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PPC Land
Salesforce Headless 360 kills the browser and opens everything to AI agents
Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.
New post by PPC Land 🔥
Most marketers say creative matters - almost none actively optimize it
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Most marketers say creative matters - almost none actively optimize it
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PPC Land
Most marketers say creative matters - almost none actively optimize it
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
New post by PPC Land 🔥
Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
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Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
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PPC Land
Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.
New post by PPC Land 🔥
Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
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Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
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PPC Land
Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
New post by PPC Land 🔥
Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise
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Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise
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PPC Land
Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise
Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.
New post by PPC Land 🔥
AMC Global Media's linear TV inventory goes programmatic through Magnite
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AMC Global Media's linear TV inventory goes programmatic through Magnite
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PPC Land
AMC Global Media's linear TV inventory goes programmatic through Magnite
Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.
New post by PPC Land 🔥
Moloco targets app marketers on the big screen with AI performance CTV
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Moloco targets app marketers on the big screen with AI performance CTV
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PPC Land
Moloco targets app marketers on the big screen with AI performance CTV
Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.
New post by PPC Land 🔥
Roku hits 100M households and splits open its platform finances
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Roku hits 100M households and splits open its platform finances
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PPC Land
Roku hits 100M households and splits open its platform finances
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
New post by PPC Land 🔥
CNIL's final rules on email tracking pixels are here - what changes
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CNIL's final rules on email tracking pixels are here - what changes
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PPC Land
CNIL's final rules on email tracking pixels are here - what changes
France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.
New post by Search Engine Journal 🔥
68 Million AI Crawler Visits Show What Drives AI Search Visibility via @sejournal, @martinibuster
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68 Million AI Crawler Visits Show What Drives AI Search Visibility via @sejournal, @martinibuster
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Search Engine Journal
68 Million AI Crawler Visits Show What Drives AI Search Visibility
Research on 68 million AI crawler visits show clear patterns that drive better AI search performance to business sites.
New post by Search Engine Journal 🔥
What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @sejournal, @cshel
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What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @sejournal, @cshel
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Search Engine Journal
What Search Engines Trust Now: Authority, Freshness & First-Party Signals
Search engines now rely on AI-driven systems that continuously evaluate authority, freshness, and first-party signals to decide which sources are trusted and used in answers.
New post by Search Engine Journal 🔥
Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern
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Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern
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Search Engine Journal
Google Lists Best Practices For Read More Deep Links
Google has outlined best practices that can increase the likelihood of "Read more" deep links appearing.
New post by Search Engine Journal 🔥
Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni
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Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni
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Search Engine Journal
Winning Google Ads Campaign Structures For DTC Ecommerce
Common ecommerce Google Ads mistakes, from over-consolidation to poor segmentation, and how to fix them with a structure built for search intent.
New post by Search Engine Journal 🔥
Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern
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Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern
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Search Engine Journal
Google May Have To Share Search Data With Rivals
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA.
New post by The WordStream Blog 🔥
31 Call to Action Examples + How to Write Your Own
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31 Call to Action Examples + How to Write Your Own
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WordStream
31 Call to Action Examples + How to Write Your Own | WordStream
See a slew of call-to-action examples organized by use case and learn how to write CTAs that generate more leads and conversions.
New post by Search Engine Journal 🔥
How To Build AI Visibility In 90 Days [Webinar] via @sejournal, @hethr_campbell
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How To Build AI Visibility In 90 Days [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
How To Build AI Visibility In 90 Days [Webinar]
Maximize your AI visibility with actionable insights and a 90-day framework to audit and enhance your marketing approach.
New post by PPC Land 🔥
DemandSphere maps 25 years of Google algorithm and AI search changes
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DemandSphere maps 25 years of Google algorithm and AI search changes
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PPC Land
DemandSphere maps 25 years of Google algorithm and AI search changes
DemandSphere released a free tracker covering 173 Google algorithm and AI search updates from 2000 to 2026, with a JSON API and three verified data sources.