Resistance patterns, phased role transitions, the training investment decision, and a 90-day scorecard for the work itself.

Learn more about our latest Demand Gen Drop and ways to maximize campaign performance in Demand Gen campaigns.

Here are three Google Search and Shopping tools that can help you shop for spring fashion.

Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support.

OpenAI's public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.

Here are seven commonly overlooked aspects when it comes to understanding Google Ads budget pacing:

Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes

Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.

Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow.

Google's Ads Decoded podcast, recorded live at YouTube NewFronts 2026, details how brands of all sizes can activate creator content inside Google Ads and DV360.

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.

How Google is building tools to make creator partnerships accessible and effective.

Yelp this week launched a fully redesigned AI Assistant that handles reservations, deliveries, and appointments across 450+ categories in a single conversation.

Opera GX is now available on Flathub and the Snap Store, completing Linux distribution support for the gaming browser used by 30 million players worldwide.

Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.

TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps.

Optimove surveyed 648 US consumers in April 2026: 49% now use AI tools for gift recommendations, with omnichannel shopping reshaping Mother's Day purchases.

Paligo: 49% of harmful AI incidents involve software, not robots, in 1,406 cases - chatbots, recommendation engines and deepfakes dominate the incident record.

Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities.

Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve.