The DIRHAM framework redefines distribution strategy, showing how paid signals, influencers, and AI visibility work together to drive real outcomes.

Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a closer look.

Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots.

This is a change from what Google announced only a week ago.

Google has brought its Gemini-powered Trends Explore page to mobile web, giving journalists and marketers real-time AI-assisted search trend research anywhere.

Google now blocks spam report submissions that contain personally identifying information, reversing course after community backlash over its disclosure policy.

A Madrid-based PPC agency proved in March 2026 that Google Ads IP exclusions can be bypassed using a two-IP harvesting technique, leaving advertisers exposed.

Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership.

xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.

Spotify's name started as a brainstorm mishear. Its distinctive green was deliberate. A look at 20 years of brand, design, and product decisions at the platform.

IAB Italia published its AI white paper on April 13, covering generative AI, the EU AI Act, targeting, hyper-personalisation and the future of Italian marketing

The UK Court of Appeal overturned a High Court ruling on GDPR consent for gambling direct marketing, setting a new objective standard for data controllers.

Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.

Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.

Google's head of search Liz Reid explains AI Overviews, longer queries, ad monetization, and the future of search in a Bloomberg Odd Lots podcast interview.

Teads and LG Ad Solutions renew exclusive CTV HomeScreen partnership in Europe and APAC, adding Italy, Greece, Cyprus, and new Asian markets via self-serve.

Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results.

Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.

New log file analysis of 7 billion OpenAI bot events reveals a 3.5x surge in OAI-SearchBot activity after GPT-5, while ChatGPT user-driven events dropped 28%.