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Google's search chief reveals the real shape of AI Mode, Maps and agents
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Google's search chief reveals the real shape of AI Mode, Maps and agents
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PPC Land
Google's search chief reveals the real shape of AI Mode, Maps and agents
Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.
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OpenAI tripled its web crawl after GPT-5 - but ChatGPT users may be declining
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OpenAI tripled its web crawl after GPT-5 - but ChatGPT users may be declining
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PPC Land
OpenAI tripled its web crawl after GPT-5 - but ChatGPT users may be declining
New log file analysis of 7 billion OpenAI bot events reveals a 3.5x surge in OAI-SearchBot activity after GPT-5, while ChatGPT user-driven events dropped 28%.
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Backpack Media bets on student life stages to unlock Kargo partnership
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Backpack Media bets on student life stages to unlock Kargo partnership
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PPC Land
Backpack Media bets on student life stages to unlock Kargo partnership
Backpack Media and Kargo launch exclusive deal combining education first-party data with high-impact creative formats to reach Gen Z at purchasing moments.
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UK clears Axel Springer's Telegraph takeover - what happens next?
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UK clears Axel Springer's Telegraph takeover - what happens next?
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PPC Land
UK clears Axel Springer's Telegraph takeover - what happens next?
UK government clears Axel Springer to acquire Telegraph Media Group on April 14, 2026, with Ireland and Austria approvals still pending before Q2 2026 close.
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EDPB's first-ever DPIA template finally lands - but experts want more
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EDPB's first-ever DPIA template finally lands - but experts want more
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PPC Land
EDPB's first-ever DPIA template finally lands - but experts want more
The EDPB adopted a standardised DPIA template on 10 March 2026, opening a public consultation until 9 June 2026. Here is what marketers and DPOs need to know.
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Dutch DPA opens consultation on explaining automated decisions to individuals
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Dutch DPA opens consultation on explaining automated decisions to individuals
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PPC Land
Dutch DPA opens consultation on explaining automated decisions to individuals
Dutch DPA opens consultation on draft guidance requiring organisations to explain algorithmic and AI decisions to affected individuals. Closes 26 May 2026.
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TripleLift's TL Spark bets on orchestration - not just automation
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TripleLift's TL Spark bets on orchestration - not just automation
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PPC Land
TripleLift's TL Spark bets on orchestration - not just automation
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
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MiQ study of 53 million households finds the marketing funnel is broken
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MiQ study of 53 million households finds the marketing funnel is broken
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PPC Land
MiQ study of 53 million households finds the marketing funnel is broken
MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.
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The data prospecting rules French marketers keep getting wrong
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The data prospecting rules French marketers keep getting wrong
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PPC Land
The data prospecting rules French marketers keep getting wrong
Alliance Digitale April 2026 guide covers GDPR prospecting rules: consent, data broker roles, opt-in obligations, and B2B collection across digital channels.
New post by Search Engine Journal 🔥
Google’s Updates Push Search Further Into Task Completion via @sejournal, @MattGSouthern
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Google’s Updates Push Search Further Into Task Completion via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Updates Push Search Further Into Task Completion
Google's latest Search updates push further into task completion. The reporting surfaces businesses rely on haven't kept pace.
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Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern
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Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern
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Search Engine Journal
Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim.
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Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers
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Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers
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PPC Land
Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers
Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns.
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AI agents leak owner data at scale, study finds - and it is not by design
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AI agents leak owner data at scale, study finds - and it is not by design
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PPC Land
AI agents leak owner data at scale, study finds - and it is not by design
Research on 10,659 AI agent pairs finds agents systematically mirror owner behavior across 43 features, with 34.6% exposing sensitive personal data publicly.
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Bedrock becomes first DSP to run its bidder inside an exchange
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Bedrock becomes first DSP to run its bidder inside an exchange
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PPC Land
Bedrock becomes first DSP to run its bidder inside an exchange
Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.
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Emma Sleep fined $15m for fake countdown timers and phantom discounts
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Emma Sleep fined $15m for fake countdown timers and phantom discounts
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PPC Land
Emma Sleep fined $15m for fake countdown timers and phantom discounts
Australia's Federal Court orders Emma Sleep to pay $15m in penalties for fake countdown timers and false strikethrough prices on 74 products sold 2020-2023.
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Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
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Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
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PPC Land
Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
Burger King's 'Finished' OOH ad scored 4.3 Stars on System1 ahead of the 2026 London Marathon, outpacing Nike with stronger emotional response and fluency data.
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Taboola launches Realize+, an agentic AI system for the open web
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Taboola launches Realize+, an agentic AI system for the open web
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PPC Land
Taboola launches Realize+, an agentic AI system for the open web
Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration.
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YouTube's COPPA deadline hits: what the audience-setting rules really mean
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YouTube's COPPA deadline hits: what the audience-setting rules really mean
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PPC Land
YouTube's COPPA deadline hits: what the audience-setting rules really mean
YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.