Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.

Websites need a new audit framework that accounts for AI crawlers, rendering limitations, structured data, and accessibility tree parsing.

Supercharge performance across the shopper journey by connecting Albertsons data with Google’s AI and scale.

Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.

Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.

Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.

HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.

PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.

LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally.

Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.

Google admitted Polymarket gambling bets appeared in Google News by mistake, exposing a wider debate on prediction markets, insider trading, and user losses.

Datos Q1 2026 report: AI tools below 2% of visits despite accelerating growth, Google at 94%, zero-click searches decline to record low across US and Europe.

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

Alexander Lerchner of Google DeepMind argues in a March 2026 paper that computation structurally cannot instantiate consciousness - the Abstraction Fallacy.

Google today issued Search Console warnings to sites detected hijacking the browser back button, ahead of the June 15, 2026 spam policy enforcement deadline.

The DOJ intervened in xAI's Colorado AI lawsuit on April 24, arguing SB24-205 compels AI developers to discriminate and violates the Equal Protection Clause.

More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.

GoDaddy transferred someone's domain name away without proper authorization and required documents. Then refused to fix their error.

Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels.