The introduction of the new creative workflow coincides with the elimination of Flexible Format. Advertisers won't miss it.

Google launched AI Brief on April 30, a Gemini-powered interface inside AI Max that lets advertisers set messaging, matching and audience rules in plain text.

Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers.

Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.

Google is testing an AI label on mobile search ads and has expanded sponsored placements into product grids and the related products section of search results.

Proton analyzed 54,000 demographic profiles using 2025 ad auction data to reveal how much advertisers pay to reach different types of Americans via Google.

CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite.

Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026.

SiriusXM posts Q1 2026 net income of $245M, up 20%, as podcast ads jump 37% and a new YouTube audio deal promises to reach 255 million monthly listeners in fall.

Acast hired two video specialists and upgraded studios in Stockholm and Oslo on April 30, 2026, rolling out Apple Podcasts HLS video distribution in Sweden.

Amazon's 2025 Small Business Empowerment Report shows a record 75,000-plus sellers surpassing $1M in annual sales, driven by AI tools and FBA logistics tools.

USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptions push adjusted EBITDA up 45% and revenue to best trend in four years.

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

Google Photos is adding an AI wardrobe feature that catalogs your clothes, builds outfits, and lets you try them on virtually before getting dressed each day.

Gemini now exports files in 11 formats - PDF, Word, Excel, Google Docs and more - available globally to all users from April 29, 2026, without leaving the chat.

BK Beauty's Lisa Howigi explains how microcreators and YouTube Shopping analytics drive more conversions than follower count in the beauty affiliate market.

Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027.

Google TV adds Gemini-powered image and video tools, Google Photos voice search and remixing, and a YouTube Shorts row coming to U.S. home screens this summer.

Google launched memory personalisation and cross-app chat import tools for Gemini users in the UK on April 29, 2026, with a phased rollout over coming weeks.

Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.