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AppLovin's $1.84B Q1 beats guidance as Axon platform opens to all in June
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AppLovin's $1.84B Q1 beats guidance as Axon platform opens to all in June
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PPC Land
AppLovin's $1.84B Q1 beats guidance as Axon platform opens to all in June
AppLovin posted Q1 2026 revenue of $1.84 billion, up 59% year-over-year, with net income doubling and the Axon platform set for a public launch in June 2026.
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LinkedIn overhauls event ads with off-platform targeting and lead gen forms
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LinkedIn overhauls event ads with off-platform targeting and lead gen forms
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PPC Land
LinkedIn overhauls event ads with off-platform targeting and lead gen forms
LinkedIn on April 28 added off-platform Event Ads, lead gen forms, event clipping, and full-funnel measurement tools to Campaign Manager for B2B marketers.
New post by PPC Land 🔥
StackAdapt joins ChatGPT ad pilot - what it means for programmatic
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StackAdapt joins ChatGPT ad pilot - what it means for programmatic
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PPC Land
StackAdapt joins ChatGPT ad pilot - what it means for programmatic
StackAdapt joined ChatGPT as a technology partner on May 5, 2026, giving advertisers programmatic access to conversational AI placements for the first time.
New post by Search Engine Journal 🔥
Schema Markup Didn’t Move AI Citations In Ahrefs Test via @sejournal, @MattGSouthern
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Schema Markup Didn’t Move AI Citations In Ahrefs Test via @sejournal, @MattGSouthern
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Search Engine Journal
Schema Markup Didn’t Move AI Citations In Ahrefs Test
An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.
New post by Search Engine Journal 🔥
The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility via @sejournal, @JetOctopus
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The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility via @sejournal, @JetOctopus
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Search Engine Journal
How To Run a Technical SEO Audit for AI Search Visibility
Unlock the secrets of AI visibility to adapt your website for future search trends and improve technical SEO practices.
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OnlyFans opens sports, comedy and podcast pages at OMR Hamburg 2026
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OnlyFans opens sports, comedy and podcast pages at OMR Hamburg 2026
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PPC Land
OnlyFans opens sports, comedy and podcast pages at OMR Hamburg 2026
OnlyFans CEO Keily Blair launched dedicated pages for sports, comedy, and podcasts on May 7, 2026, at OMR Hamburg, spotlighting over 285 professional athletes.
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Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers
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Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers
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PPC Land
Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers
Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million.
New post by Search Engine Journal 🔥
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility via @sejournal, @hethr_campbell
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The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility via @sejournal, @hethr_campbell
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Search Engine Journal
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility
Stay ahead in the AI landscape. Learn about AI visibility and access the playbook to transform your growth engine today.
New post by PPC Land 🔥
Beauty creator Magdalene Janet shares how she sells on YouTube Shopping
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Beauty creator Magdalene Janet shares how she sells on YouTube Shopping
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PPC Land
Beauty creator Magdalene Janet shares how she sells on YouTube Shopping
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.
New post by PPC Land 🔥
Google Data Manager API v1.6 adds store sales and expands Analytics events
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Google Data Manager API v1.6 adds store sales and expands Analytics events
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PPC Land
Google Data Manager API v1.6 adds store sales and expands Analytics events
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
New post by Search Engine Journal 🔥
3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @sejournal, @rollerblader
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3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @sejournal, @rollerblader
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Search Engine Journal
Ask An SEO: How Can Affiliate Managers And SEOs Stay Relevant In The AI Era?
Learn how SEO and affiliate teams can stay relevant in an AI-driven search landscape by aligning messaging, attribution, and visibility strategies.
New post by Search Engine Journal 🔥
Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh
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Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh
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New post by The WordStream Blog 🔥
Ad Scheduling: How to Set It Up Right On Google, Meta, & Microsoft Ads
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Ad Scheduling: How to Set It Up Right On Google, Meta, & Microsoft Ads
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WordStream
Ad Scheduling: How to Set It Up Right On Google, Meta, & Microsoft Ads
Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Meta. Learn how to set it up right here.
New post by PPC Land 🔥
Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
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Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
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PPC Land
Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
New post by PPC Land 🔥
Consent is the missing piece in most first-party data strategies, IAB warns
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Consent is the missing piece in most first-party data strategies, IAB warns
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PPC Land
Consent is the missing piece in most first-party data strategies, IAB warns
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.
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Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
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Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
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PPC Land
Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.
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CTV fraud schemes up 140% as AI arms both sides of the fight
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CTV fraud schemes up 140% as AI arms both sides of the fight
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PPC Land
CTV fraud schemes up 140% as AI arms both sides of the fight
DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
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Amazon's Dynamic TV Creative brings personalized ads to Prime Video
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Amazon's Dynamic TV Creative brings personalized ads to Prime Video
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PPC Land
Amazon's Dynamic TV Creative brings personalized ads to Prime Video
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.