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Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types
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Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types
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PPC Land
Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types
Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max.
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Conde Nast CEO: human journalism will win in the age of AI slop
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Conde Nast CEO: human journalism will win in the age of AI slop
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PPC Land
Conde Nast CEO: human journalism will win in the age of AI slop
Conde Nast CEO Roger Lynch explains why Vogue and The New Yorker thrive as AI floods the web with low-quality content and publisher search traffic collapses.
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Ireland crossed €1bn in digital ads - video now 39% of all spend
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Ireland crossed €1bn in digital ads - video now 39% of all spend
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PPC Land
Ireland crossed €1bn in digital ads - video now 39% of all spend
Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video.
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IAB's campaign data standards want to end the reconciliation nightmare
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IAB's campaign data standards want to end the reconciliation nightmare
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PPC Land
IAB's campaign data standards want to end the reconciliation nightmare
IAB releases Campaign Data Standards 1.0 to fix fragmented ad data - public comment is open through June 10, 2026, with the final version expected in Q4 2026.
New post by Search Engine Journal 🔥
Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros via @sejournal, @gregjarboe
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Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros via @sejournal, @gregjarboe
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Search Engine Journal
Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros
Infrastructure constraints shaped Google's early algorithm decisions for two decades. Anthropic's current crunch will do the same to Claude-powered tools.
New post by Search Engine Journal 🔥
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch
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Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch
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Search Engine Journal
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era.
New post by Search Engine Journal 🔥
It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc
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It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc
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Search Engine Journal
It Works Until It Doesn’t: AI Content Strategies That Backfire
Scaling content with AI can look like a win, until Google eventually catches up.
New post by The WordStream Blog 🔥
Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry
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Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry
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WordStream
Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry | WordStream
Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2026 Google Ads benchmarks report.
New post by PPC Land 🔥
Meta's embedded signup v4 is here - but the October 15 clock is ticking
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Meta's embedded signup v4 is here - but the October 15 clock is ticking
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PPC Land
Meta's embedded signup v4 is here - but the October 15 clock is ticking
Meta deprecates embedded signup v2 and v3 on Oct 15, 2026. Three legacy feature types require manual migration, or developers lose WhatsApp and Messenger onboarding.
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Experian and ServiceNow tie up to push agentic AI past the pilot stage
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Experian and ServiceNow tie up to push agentic AI past the pilot stage
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PPC Land
Experian and ServiceNow tie up to push agentic AI past the pilot stage
Experian and ServiceNow partner to embed the Ascend decisioning platform into enterprise AI workflows for fraud, onboarding, and model risk management at scale.
New post by PPC Land 🔥
YouTube, BBC and NFTS launch Create x Connect to close UK creator skills gap
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YouTube, BBC and NFTS launch Create x Connect to close UK creator skills gap
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PPC Land
YouTube, BBC and NFTS launch Create x Connect to close UK creator skills gap
YouTube, the BBC and the NFTS launched Create x Connect on May 15 to close the UK creator workforce training gap with a landmark three-way skills programme.
New post by PPC Land 🔥
Portugal's data watchdog issued just 2 fines in all of 2025
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Portugal's data watchdog issued just 2 fines in all of 2025
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PPC Land
Portugal's data watchdog issued just 2 fines in all of 2025
Portugal's CNPD opened 3,201 cases and 2,037 investigations in 2025 but applied only 2 fines totalling €47,000, raising questions about GDPR enforcement.
New post by PPC Land 🔥
YouTube auto dubbing tops 6M daily viewers, expands to 27 languages
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YouTube auto dubbing tops 6M daily viewers, expands to 27 languages
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PPC Land
YouTube auto dubbing tops 6M daily viewers, expands to 27 languages
YouTube auto dubbing now reaches over 6 million daily viewers in 27 languages, with expressive speech in 8 and a lip sync pilot expanding to visual translation.
New post by PPC Land 🔥
Google blocks new offline conversion imports via Ads API from June 15
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Google blocks new offline conversion imports via Ads API from June 15
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PPC Land
Google blocks new offline conversion imports via Ads API from June 15
Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads.
New post by PPC Land 🔥
Meta and Toluna study finds emojis lift Reels purchase intent 2.5x
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Meta and Toluna study finds emojis lift Reels purchase intent 2.5x
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PPC Land
Meta and Toluna study finds emojis lift Reels purchase intent 2.5x
Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.
New post by PPC Land 🔥
UK's ICO tells government to cut consent rules for low-risk ads
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UK's ICO tells government to cut consent rules for low-risk ads
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PPC Land
UK's ICO tells government to cut consent rules for low-risk ads
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
New post by PPC Land 🔥
Google's new AI search guide challenges everything SEOs thought they knew
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Google's new AI search guide challenges everything SEOs thought they knew
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PPC Land
Google's new AI search guide challenges everything SEOs thought they knew
Google's new AI search guide reframes ranking, RAG, query fan-out, content quality, and the full transition to agentic search experiences for all publishers.
New post by PPC Land 🔥
Data centers: 5.5M jobs, $927bn GDP - and no proof they raised your energy bills
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Data centers: 5.5M jobs, $927bn GDP - and no proof they raised your energy bills
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PPC Land
Data centers: 5.5M jobs, $927bn GDP - and no proof they raised your energy bills
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.