Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election.

LinkedIn rolls out device type and OS targeting in Campaign Manager, letting B2B advertisers pick mobile, desktop, or tablet placements for the first time.

Discover the criteria for earning an AI citation and how to align your content strategy with AI retrieval mechanics.

Google's UCP is the first production blueprint for agent-ready websites. Here's what its architecture teaches every site, not just retailers.

A hands-on look at ChatGPT ads, including campaign setup, ad groups, creative, reporting, and early impressions.

Incrementality testing alone won't fix your budget allocation problem. Here's the three-layer measurement stack DTC brands actually need.

Beige commodity content has always been on borrowed time. So, let's spend time figuring out how to create interesting content that has actual value

Google made Gemini 3.5 Flash the default model in AI Mode, redesigned the Search box, and announced Search agents coming this summer.

Google expands SynthID verification to Search, allowing users to check whether content was AI generated.

At Google I/O 2026, we introduced an intelligent cart that corrals everything you're shopping, expansions to UCP, tech to power agents that buy for you and more.

YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.

Explore this SEO study on the impact of AI mentions in search performance. Discover how traditional metrics correlate with AI visibility.

Google launched Universal Cart at Google I/O 2026, a cross-merchant, Gemini-powered shopping hub spanning Search, YouTube, Gmail, and the Gemini app in the U.S.

Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries.

Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.

Google introduces TFAT, a new age treatment signal replacing TFCD and TFUA, with a dedicated TEEN tier for publishers facing COPPA, GDPR and state app laws.

Google I/O 2026 unveils Gemini 3.5, Antigravity 2.0, and WebMCP, a proposed open web standard recasting the developer stack around AI agents that ship code.

Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.

Ensure your Google Ads budget is optimized for the best results with insights on effective budget allocation strategies.

Enterprise brands know they want to scale content. Most don't have the infrastructure to measure it. Unilever's creator strategy makes that gap impossible to ignore.