DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally.

Alliance Digitale issues 17 recommendations on EU Digital Omnibus, targeting GDPR consent reform, AI legitimate interest, and browser-level cookie signals.

Many Google I/O demos ended in transactions, bookings, or task completion. The consumer path is clear, but business visibility isn't.

When managing e-commerce campaigns, it’s easy to focus on surface-level metrics; while these are important, they don’t always tell you what you’re missing.

I'll be honest, I nearly did what I always do at conferences. Head down, agenda in hand, power-walking between talks, grabbing a tea on the go. But this time

Microsoft updated its data protection addendum on May 22 to reduce AI subprocessor notice to 30 days, reshaping vendor governance for enterprise customers.

Preferred Sources now badges links inside AI Overviews and AI Mode, a personalization tool that rewards established audiences while new publishers stay buried.

Germany names the Bundesnetzagentur as Data Act authority under the new DADG law, activating connected-device data rules that touch advertising data flows.

Tech humanist Kate O'Neill says the AI consciousness debate distracts from present-day harms, and that companies benefit when users anthropomorphize chatbots.

DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth.

AWS has deployed Resilient Network Graphs (RNG) in its data centers, cutting routers by 69%, boosting throughput 33%, and reducing network energy use by 40%.

System1 tested Marmite's Love It. Hate It. Cook with it. outdoor campaign with a UK audience, finding 8% disgust - 8x the category average - and 27% happiness.

Google Ads mandates passkeys for sensitive account actions from July 15, 2026, replacing passwords with biometric login to block phishing and account hijacks.

Flightcast on May 18 added Apple Podcasts HLS video and 4K support at no hosting cost, with 60GB file limits and 15TB storage competitors have not matched.

A Cloaked survey of 1,009 U.S. adults finds just 18% trust AI to secure personal data. Meta AI users top the comfort rankings, ahead of Claude and Grok users.

Singapore's IMDA publishes first legal framework on AI agent liability, examining negligence, strict liability, and accountability gaps across the value chain.

Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.

Koddi's SSP integrates with Wolt Ads in Germany, giving brands and agencies programmatic access to in-app commerce media inventory for the first time in Europe.

Three voices (a CEO, a tech executive, and a philosopher) converged on the same uncomfortable truth about what humans are actually for in an AI era.

California's AG sues ChromeCo, formerly 23andMe, over a 2023 breach exposing 7 million genetic profiles, a ransom paid to hackers, and misleading consumers.