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Wolt Ads opens programmatic inventory to brands through Koddi SSP in
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Wolt Ads opens programmatic inventory to brands through Koddi SSP in
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PPC Land
Wolt Ads opens programmatic inventory to brands through Koddi SSP in
Koddi's SSP integrates with Wolt Ads in Germany, giving brands and agencies programmatic access to in-app commerce media inventory for the first time in Europe.
New post by Search Engine Journal 🔥
White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe
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White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe
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Search Engine Journal
White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different?
Three voices (a CEO, a tech executive, and a philosopher) converged on the same uncomfortable truth about what humans are actually for in an AI era.
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California sues 23andMe over 7 million genetic profiles exposed in 2023 breach
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California sues 23andMe over 7 million genetic profiles exposed in 2023 breach
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PPC Land
California sues 23andMe over 7 million genetic profiles exposed in 2023 breach
California's AG sues ChromeCo, formerly 23andMe, over a 2023 breach exposing 7 million genetic profiles, a ransom paid to hackers, and misleading consumers.
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Intentsify makes the case that AI agents fail without grounded intent data
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Intentsify makes the case that AI agents fail without grounded intent data
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PPC Land
Intentsify makes the case that AI agents fail without grounded intent data
Intentsify argues AI agents fail not because models are weak, but because intent data fed to them is incomplete, stale, or misaligned with actual buyer signals.
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SISTRIX May 2026: MCP for all, core update patterns, and ChatGPT shifts
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SISTRIX May 2026: MCP for all, core update patterns, and ChatGPT shifts
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PPC Land
SISTRIX May 2026: MCP for all, core update patterns, and ChatGPT shifts
SISTRIX May 2026 roundup: MCP server opens via OAuth to all tiers, early core update winners and losers emerge, and GPT-5.5 shifts ChatGPT citations by 47%.
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ChatGPT goes performance: conversion ads, GDPR's crumbling billions, and AI citations
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ChatGPT goes performance: conversion ads, GDPR's crumbling billions, and AI citations
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PPC Land
ChatGPT goes performance: conversion ads, GDPR's crumbling billions, and AI citations
OpenAI launches conversion-optimized ChatGPT campaigns June 5. GDPR turns eight with 40% of its EUR7.1B in fines erased or challenged.
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Nearly half of enterprise AI runs on personal accounts, study finds
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Nearly half of enterprise AI runs on personal accounts, study finds
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PPC Land
Nearly half of enterprise AI runs on personal accounts, study finds
LayerX's 2026 State of AI Usage Report finds 47% of enterprise AI conversations happen outside corporate governance, with ChatGPT driving 55% of interactions.
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Nick Fox on what AI search, agents and Universal Cart mean for marketers
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Nick Fox on what AI search, agents and Universal Cart mean for marketers
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PPC Land
Nick Fox on what AI search, agents and Universal Cart mean for marketers
Google SVP Nick Fox explains how AI Mode, agentic commerce, Universal Cart, and Gemini are reshaping search advertising and the role of the marketer in 2026.
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Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
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Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
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PPC Land
Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
Pichai says Google Search has become too opinionated, while Conde Nast plans for zero referral traffic and AGI timelines continue to shrink across the industry.
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Google Customer Reviews breaks in Shopify - here is the free fix
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Google Customer Reviews breaks in Shopify - here is the free fix
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PPC Land
Google Customer Reviews breaks in Shopify - here is the free fix
Shopify disabled checkout pop-ups in August 2025, breaking Google Customer Reviews for most merchants. Here is the free fix using the Google and YouTube app.
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Ad blockers are now targeting server-side GTM subdomains by name
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Ad blockers are now targeting server-side GTM subdomains by name
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PPC Land
Ad blockers are now targeting server-side GTM subdomains by name
EasyPrivacy and AdGuard filter lists now include sgtm. subdomains and first-party tracking paths by name, exposing a core assumption of server-side GTM setups.
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Azerion posts record Q1 profit as AI automation shrinks its cost base
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Azerion posts record Q1 profit as AI automation shrinks its cost base
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PPC Land
Azerion posts record Q1 profit as AI automation shrinks its cost base
Azerion delivered its best Q1 profitability on record in 2026: EBITDA rose 42.6% and adjusted EBITDA climbed 11.9% as AI automation compressed the cost base.
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AudienceProject lands Italy's first Omnicom deal for cross-media measurement
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AudienceProject lands Italy's first Omnicom deal for cross-media measurement
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PPC Land
AudienceProject lands Italy's first Omnicom deal for cross-media measurement
AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers.
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95% of annual app subscribers who cancel never return, RevenueCat finds
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95% of annual app subscribers who cancel never return, RevenueCat finds
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PPC Land
95% of annual app subscribers who cancel never return, RevenueCat finds
RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps.
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epocrates opens its clinician workflow to programmatic ads via DeepIntent
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epocrates opens its clinician workflow to programmatic ads via DeepIntent
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PPC Land
epocrates opens its clinician workflow to programmatic ads via DeepIntent
epocrates and DeepIntent opened programmatic access to over one million active clinicians on May 26, 2026, in a first-of-its-kind point-of-care DSP partnership.
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Smart TVs overtake computers as Britain's second podcast screen
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Smart TVs overtake computers as Britain's second podcast screen
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PPC Land
Smart TVs overtake computers as Britain's second podcast screen
45% of UK monthly podcast consumers now watch on smart TVs, Signal Hill finds, with 84% already watching video - far ahead of the US at 62% and Canada at 75%.
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Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
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Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
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PPC Land
Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
Reddit's native Shopify integration is now globally available, while a new TransUnion study shows 7x average ROAS for EMEA retail advertisers from 2023 to 2025.
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Supporting Cast puts subscriber-only video inside Spotify for the first time
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Supporting Cast puts subscriber-only video inside Spotify for the first time
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PPC Land
Supporting Cast puts subscriber-only video inside Spotify for the first time
Supporting Cast becomes first to gate subscriber-only video inside Spotify via the Distribution API, so premium podcast listeners never have to leave the app.
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Google Tag Manager and Google tag are merging - what actually changes
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Google Tag Manager and Google tag are merging - what actually changes
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PPC Land
Google Tag Manager and Google tag are merging - what actually changes
Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers.