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Smart TVs overtake computers as Britain's second podcast screen
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Smart TVs overtake computers as Britain's second podcast screen
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PPC Land
Smart TVs overtake computers as Britain's second podcast screen
45% of UK monthly podcast consumers now watch on smart TVs, Signal Hill finds, with 84% already watching video - far ahead of the US at 62% and Canada at 75%.
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Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
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Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
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PPC Land
Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
Reddit's native Shopify integration is now globally available, while a new TransUnion study shows 7x average ROAS for EMEA retail advertisers from 2023 to 2025.
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Supporting Cast puts subscriber-only video inside Spotify for the first time
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Supporting Cast puts subscriber-only video inside Spotify for the first time
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PPC Land
Supporting Cast puts subscriber-only video inside Spotify for the first time
Supporting Cast becomes first to gate subscriber-only video inside Spotify via the Distribution API, so premium podcast listeners never have to leave the app.
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Google Tag Manager and Google tag are merging - what actually changes
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Google Tag Manager and Google tag are merging - what actually changes
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PPC Land
Google Tag Manager and Google tag are merging - what actually changes
Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers.
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Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads
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Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads
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PPC Land
Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads
Pharma Rx brands raised multiscreen TV spend by 53% in six months after FDA enforcement letters targeted deceptive digital drug advertising in September 2025.
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Google GML backstage: product leaders on Gemini, AI Max, and measurement
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Google GML backstage: product leaders on Gemini, AI Max, and measurement
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PPC Land
Google GML backstage: product leaders on Gemini, AI Max, and measurement
Google product leaders at GML 2026 explain how Gemini changes intent matching, AI Max requirements, Asset Studio video creation, and new measurement signals.
New post by PPC Land 🔥
Google's AI search is building a two-tier internet, study finds
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Google's AI search is building a two-tier internet, study finds
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PPC Land
Google's AI search is building a two-tier internet, study finds
A study of 44 major U.S. publishers finds aggregate organic search traffic rose 5% since AI Overviews, but gains flowed almost entirely to institutional brands.
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Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
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Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
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PPC Land
Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness.
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The four MMP selection mistakes costing app marketers their data
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The four MMP selection mistakes costing app marketers their data
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PPC Land
The four MMP selection mistakes costing app marketers their data
Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on.
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Gemini hits 900 million users, closing gap with ChatGPT fast
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Gemini hits 900 million users, closing gap with ChatGPT fast
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PPC Land
Gemini hits 900 million users, closing gap with ChatGPT fast
Google's Gemini app reached 900 million monthly active users in May 2026, matching ChatGPT's weekly active user count and growing 20% over just four months.
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Adobe: 98% of marketers have no confident AI search strategy
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Adobe: 98% of marketers have no confident AI search strategy
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PPC Land
Adobe: 98% of marketers have no confident AI search strategy
Adobe research of 500+ marketers finds 98% lack a clear AI search roadmap, as AI-driven referrals in the US grew tenfold between July 2024 and February 2025.
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Irish High Court throws out Meta's challenge to €360-430M DPC fine
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Irish High Court throws out Meta's challenge to €360-430M DPC fine
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PPC Land
Irish High Court throws out Meta's challenge to €360-430M DPC fine
Ireland's High Court rejected all of Meta's grounds in its challenge to a DPC inquiry that could produce €360-430M fines over Facebook's Hive data access.
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Bell Media and TELUS crack Canada's first live linear ad swap on streaming TV
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Bell Media and TELUS crack Canada's first live linear ad swap on streaming TV
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PPC Land
Bell Media and TELUS crack Canada's first live linear ad swap on streaming TV
Bell Media and TELUS launch live ad replacement on TELUS TV+ across TSN and CTV channels, marking Canada's first broadcaster-BDU live linear inventory deal.
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IAB UK launches first creator qualification as brands chase trust
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IAB UK launches first creator qualification as brands chase trust
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PPC Land
IAB UK launches first creator qualification as brands chase trust
IAB UK launches the UK's first industry-backed Creator Qualification, a 90-minute ASA-developed course on disclosure, as 84% of brands plan more creator deals.
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Spain's social media users jump to 7.2 platforms - but 42% quit at least one
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Spain's social media users jump to 7.2 platforms - but 42% quit at least one
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PPC Land
Spain's social media users jump to 7.2 platforms - but 42% quit at least one
IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels.
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UK energy crisis readership jumps 3,350% - Taboola data reveals
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UK energy crisis readership jumps 3,350% - Taboola data reveals
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PPC Land
UK energy crisis readership jumps 3,350% - Taboola data reveals
Taboola Newsroom data shows UK readership for energy crisis articles surged 3,350% between mid-February and mid-May 2026, as fuel prices hit a three-year high.
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Most advertisers use AI for optimization but not creative, TripleLift finds
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Most advertisers use AI for optimization but not creative, TripleLift finds
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PPC Land
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
New post by Search Engine Journal 🔥
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
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Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
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Search Engine Journal
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website
Learn how AI agents visit websites raises questions about digital authority. This case could reshape legal perspectives in technology law.
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ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
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ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
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PPC Land
ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
OpenAI launches conversion-optimized ChatGPT ads June 5. US programmatic CPMs surge 34% year-over-year. Pichai admits Google Search has become too opinionated.
New post by Search Engine Journal 🔥
What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
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What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
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Search Engine Journal
What Google’s New AI Guide Actually Debunks. And What It Doesn’t
Five tactics Google's new guide says to ignore for AI Overviews. Here's which ones still hold up when the scope shifts from citation to autonomous agent action.