New post by Search Engine Journal 🔥
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via @sejournal, @gregjarboe
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Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via @sejournal, @gregjarboe
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Search Engine Journal
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
If 65% of your work is AI-exposed, the question isn't whether to use AI. It's what the remaining 35% is, and whether you can build something valuable around it.
New post by Search Engine Journal 🔥
Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster
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Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster
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Search Engine Journal
Google Says LLMs.txt Is Purely Speculative… For Now
Google's John Mueller dismisses LLMs.txt as speculative for now and says he likes WebMCP, a Google-backed alternative.
New post by Search Engine Journal 🔥
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
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How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
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Search Engine Journal
How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions
Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of Smart Bidding drift.
New post by Jon Loomer Digital 🔥
Meta Ads Attribution Reporting: What Your Results Really Mean
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Meta Ads Attribution Reporting: What Your Results Really Mean
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Jon Loomer Digital
Meta Ads Attribution Reporting: What Your Results Really Mean
Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean.
New post by Search Engine Journal 🔥
How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_haynes
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How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_haynes
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Search Engine Journal
How To Use Lighthouse To Test Your Website For Agentic Readiness
A new Lighthouse report tells you if your site is ready for AI agents. Run it in Chrome Canary, no extra tools needed.
New post by PPC Land 🔥
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
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Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
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PPC Land
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.
New post by Search Engine Journal 🔥
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern
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ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows
SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update.
New post by PPC Land 🔥
Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
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Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
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PPC Land
Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
Crunchbase's Market Insights launch introduces 5,100+ micro-industries, AI competitor scores, and sector-level momentum signals for GTM teams and investors.
New post by Search Engine Journal 🔥
Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
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Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s May Core Update Complete After Volatile Rollout
Google's May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March.
New post by PPC Land 🔥
ChatGPT Ads Manager now supports product feeds after checkout is killed
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ChatGPT Ads Manager now supports product feeds after checkout is killed
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PPC Land
ChatGPT Ads Manager now supports product feeds after checkout is killed
OpenAI migrated product feed management to the ChatGPT Ads Manager after instant checkout shut down in March, letting retailers auto-generate ads from catalogs.
New post by PPC Land 🔥
Grocery TV study: 62% of shoppers buy after seeing an in-store ad
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Grocery TV study: 62% of shoppers buy after seeing an in-store ad
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PPC Land
Grocery TV study: 62% of shoppers buy after seeing an in-store ad
Grocery TV's 2026 In-Store Shopper Perception Report finds 62% of shoppers bought after seeing an in-store ad, with receptivity up across all 15 tested zones.
New post by PPC Land 🔥
The Trade Desk integrates Utiq's telco identity signals across EMEA
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The Trade Desk integrates Utiq's telco identity signals across EMEA
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PPC Land
The Trade Desk integrates Utiq's telco identity signals across EMEA
The Trade Desk and Utiq announced a partnership integrating telco-powered, user-consented identity signals into the DSP's EMEA identity solutions portfolio.
New post by PPC Land 🔥
Carvertise and Azira link rideshare ads to verified tourism visits
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Carvertise and Azira link rideshare ads to verified tourism visits
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PPC Land
Carvertise and Azira link rideshare ads to verified tourism visits
Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns.
New post by PPC Land 🔥
Amazon now lets AMC users query 1P paid features for free until end of 2026
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Amazon now lets AMC users query 1P paid features for free until end of 2026
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PPC Land
Amazon now lets AMC users query 1P paid features for free until end of 2026
Amazon Marketing Cloud 1P signals are now free to query for audience creation and measurement through December 31, 2026, with no additional subscription cost.
New post by PPC Land 🔥
Illinois passes 10% targeted ad tax and social media fees in $55.9B budget
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Illinois passes 10% targeted ad tax and social media fees in $55.9B budget
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PPC Land
Illinois passes 10% targeted ad tax and social media fees in $55.9B budget
Illinois yesterday passed SB 3019, imposing a 10% tax on targeted advertising, tiered social media fees, and a 0.2% digital asset levy starting January 1, 2027.
New post by PPC Land 🔥
Meta silences its whistleblower at Hay festival under arbitration order
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Meta silences its whistleblower at Hay festival under arbitration order
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PPC Land
Meta silences its whistleblower at Hay festival under arbitration order
Meta's arbitration order bars Sarah Wynn-Williams and her own lawyer from speaking about Careless People, raising free speech and advertiser trust questions.
New post by PPC Land 🔥
Lifesight MCP puts live marketing measurement inside Claude and ChatGPT
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Lifesight MCP puts live marketing measurement inside Claude and ChatGPT
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PPC Land
Lifesight MCP puts live marketing measurement inside Claude and ChatGPT
Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT.
New post by PPC Land 🔥
Amazon Music Unlimited lands in India with HD audio at Rs 99 a month
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Amazon Music Unlimited lands in India with HD audio at Rs 99 a month
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PPC Land
Amazon Music Unlimited lands in India with HD audio at Rs 99 a month
Amazon Music Unlimited launches in India today with HD, Spatial Audio, and Dolby Atmos at Rs 99 per month for Prime members, alongside a six-month free trial.