ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026.

Ann Handley argues AI literacy isn't about prompt engineering but judgment literacy, knowing when not to use AI tools to preserve essential learning.

Here are Google’s latest AI updates from May 2026

Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports.

Google added IP address support to Customer Match in the Data Manager API on May 28, 2026, with match-rate gains expected from Q3 2026, and DV360 left out.

Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.

The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.

Cloudflare added spend limits to AI Gateway today, letting firms cap AI costs in dollars by team, user or model, with fallback routing when budgets run out.

Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests.

Helen McEntee met Meta on June 4 to discuss European competitiveness, regulatory complexity, and digital investment just before Ireland's July EU Presidency.

Nearly 400 advertising and tech professionals gathered May 28 to tackle agentic AI standards, publisher monetization, and machine-to-machine ad infrastructure.

Madonna's Times Square surprise show, streamed live inside the Grindr app to users worldwide, debuted three new tracks from Confessions II ahead of July 3.

Nielsen Ad Intel shows Australian insurance advertising climbed 11% to $504.4m as more than three-quarters of consumers flagged concern over rising premiums.

Google and Schema.org release the first public dataset on structured data term adoption, covering millions of domains in CSV and JSON formats, updated monthly.

Disney built four DXC interactive ad formats into Disney+ between April 2025 and early 2026, with Pause+ Trivia hitting brand recall 10 times above benchmarks.

OpenAI today activated ChatGPT advertising in the UK, with ads targeting free and Go subscribers while Plus, Pro, and Enterprise users remain entirely ad-free.

ChatGPT goes live with UK ads today as DoorDash, Pinterest, and Roblox each reshape where and how advertising works in 2026.

What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web.

Peec AI's analysis of 5 million fanouts shows ChatGPT injects 'best,' 'reviews,' and '2026' into hidden searches, explaining why listicles dominate AI results.

Google added FTC complaints to its SEO hiring guidance, also cautioning businesses about AI SEO services, SEO tools, and misleading claims.