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Nielsen closes Italy's four-screen measurement gap with YouTube deduplication
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Nielsen closes Italy's four-screen measurement gap with YouTube deduplication
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PPC Land
Nielsen closes Italy's four-screen measurement gap with YouTube deduplication
Nielsen today added linear TV to YouTube ad deduplication in Italy, giving media buyers deduplicated reach across all four screens for the first time in Italy.
New post by Search Engine Land 🔥
What ChatGPT Ads data reveals about your competitors by Adthena
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What ChatGPT Ads data reveals about your competitors by Adthena
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Search Engine Land
What ChatGPT Ads data reveals about your competitors
We've analyzed nearly 1 million queries to show you what's really happening. Most search teams are missing it completely.
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Optimizing For Attention: How Eye Tracking Can Help Your International Strategy via @sejournal, @SequinsNsearch
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Optimizing For Attention: How Eye Tracking Can Help Your International Strategy via @sejournal, @SequinsNsearch
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Search Engine Journal
Optimizing For Attention: How Eye Tracking Can Help Your International Strategy
Attention is the first gateway to the customer journey. Find out how to isolate different attention patterns with eye tracking in this article.
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Google to update Local Services Ads policies in July
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Google to update Local Services Ads policies in July
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Search Engine Land
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as "requirements" and aligning advertiser guidelines.
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WhatsApp takes NSO Group back to court for violating its spyware ban
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WhatsApp takes NSO Group back to court for violating its spyware ban
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PPC Land
WhatsApp takes NSO Group back to court for violating its spyware ban
WhatsApp files a federal contempt order against NSO Group after detecting new Pegasus-linked spear phishing attempts that breach a permanent injunction banning.
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Bumper opens podcast dashboard to all creators - and adds an MCP server
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Bumper opens podcast dashboard to all creators - and adds an MCP server
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PPC Land
Bumper opens podcast dashboard to all creators - and adds an MCP server
Bumper Dashboard is now free for all podcasters, with new pricing tiers and a fresh MCP server that lets enterprise teams query their show data through AI.
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YouTube's physician on screen time: what parents can actually do
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YouTube's physician on screen time: what parents can actually do
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PPC Land
YouTube's physician on screen time: what parents can actually do
Dr. Garth Graham, YouTube's global head of health, outlines age-specific tools, family contracts, and co-viewing strategies for managing kids' screen time.
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OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
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OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
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Search Engine Land
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
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Apple turns to Google Gemini for Siri AI - and rewrites App Store marketing
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Apple turns to Google Gemini for Siri AI - and rewrites App Store marketing
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PPC Land
Apple turns to Google Gemini for Siri AI - and rewrites App Store marketing
Apple unveiled Siri AI, built with Google Gemini models, at WWDC 2026, plus new App Store Creative Assets, ad coordination, subscriptions, and an EU delay.
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German court asks CJEU: must platforms publish GDPR joint controller details?
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German court asks CJEU: must platforms publish GDPR joint controller details?
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PPC Land
German court asks CJEU: must platforms publish GDPR joint controller details?
Dusseldorf court sends GDPR Article 26(2) to the CJEU, asking if joint controller terms must appear online - with major implications for ad tech platforms.
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Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push
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Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push
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PPC Land
Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push
Amazon signs a multibillion-dollar fiber optics deal with Corning, creating 1,000 North Carolina manufacturing jobs and a new fiber technician training program.
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Google's World Cup 2026 search tools go deeper than you'd expect
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Google's World Cup 2026 search tools go deeper than you'd expect
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PPC Land
Google's World Cup 2026 search tools go deeper than you'd expect
Google today activated live scores, agentic ticket booking, Street View stadium imagery and Gemini match briefings across Search, Maps, Waze and the Gemini app.
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FOX Sports airs all 104 World Cup 2026 matches live across U.S. airports
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FOX Sports airs all 104 World Cup 2026 matches live across U.S. airports
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PPC Land
FOX Sports airs all 104 World Cup 2026 matches live across U.S. airports
FOX Sports and ReachTV will air all 104 FIFA World Cup 2026 matches live across 80-plus U.S. airports to 51 million monthly travelers, from June 11 to July 19.
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Amazon lets shoppers design custom merch via Alexa for Shopping
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Amazon lets shoppers design custom merch via Alexa for Shopping
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PPC Land
Amazon lets shoppers design custom merch via Alexa for Shopping
Amazon today added AI-powered custom merch design to Alexa for Shopping, converting text prompts into T-shirts, hoodies, and tumblers for all U.S. customers.
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The Creators List maps 200+ top creators arriving at Cannes Lions this month
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The Creators List maps 200+ top creators arriving at Cannes Lions this month
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PPC Land
The Creators List maps 200+ top creators arriving at Cannes Lions this month
Tubefilter, Comscore, Whalar Group and Gospel Stats launch a curated directory of 200+ creators attending Cannes Lions to help brands make direct connections.
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Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance via @sejournal, @hethr_campbell
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Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance via @sejournal, @hethr_campbell
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Search Engine Journal
Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance
Learn how to track the value of AI Search with modern measurement techniques that connect directly to revenue outcomes.
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AI Mentions May Not Translate To Trust, New Analysis Suggests via @sejournal, @MattGSouthern
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AI Mentions May Not Translate To Trust, New Analysis Suggests via @sejournal, @MattGSouthern
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Search Engine Journal
AI Mentions May Not Translate To Trust, New Analysis Suggests
Getting your brand into AI-generated answers may not be enough if the narrative isn't believable. A new analysis modeled believability across seven AI platforms.
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Google Says Hyphenated Domain Names Are Okay For SEO via @sejournal, @martinibuster
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Google Says Hyphenated Domain Names Are Okay For SEO via @sejournal, @martinibuster
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Search Engine Journal
Google Says Hyphenated Domain Names Are Okay For SEO
Google says hyphenated domains are okay for SEO. This means the hyphenated domain name taboo may have been overstated.
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Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg
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Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg
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PPC Land
Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg
Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.