False DMCA claims are getting legitimate content removed from Google. Many are asking Google to do something. This is why they can't.

The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.

Bing put both scoreboards inside Webmaster Tools. The gap between organic data and LLM data is now a product fact, not a theory.

Learn everything you need to know about the Google Display Network so you can run image and video ads for your business effectively.

Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap between those two numbers is worth a short article.

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.

Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second.

Cloudflare now lets all sites manage AI crawlers as Search, Agent, or Training, with Sept. 15 defaults that can block Googlebot for sites blocking training.

Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6.

Bresseel steps down as Utiq's CEO on July 1, 2026, after recruiting the founders behind the telco-backed identifier now reaching 70 million European users.

Alphabet stays jointly liable for 1.52 billion euros. The ruling ends eight years of EU litigation and reinforces enforcement against Android search defaults.

After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Google Search now takes searchers directly to a domain's AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.

John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes.

The EU makes Google's 4.1 billion euro Android fine final, as a randomized study measures AI Overviews cutting publisher clicks 39.8 percent across search.

The rise of GEO and AEO does not replace SEO. It reinforces the need for stronger technical foundations, entity signals, and information architecture.

Where AI Overview clicks go, what agents skip on sites they can't read, and who's leaving Bing, plus the rest of the week's search news.

A five-character fix turned a failing Lighthouse Agentic Browsing audit into a clean pass. What that reveals about what the audit actually measures.

After a long three-week delay, Google has finally updated the page indexing report with new data.

KFC tops Spain's brand attention ranking as views hit 18.9 billion, while interactions sink 16 percent, raising questions about what engagement truly means.