Jellyfish's Karen Bennett spoke at Cannes about AI reshaping agency-client work, arguing the technology should speed insight, not replace creative judgment.

The nonprofit shared 1,376 domains with ad supply chain intermediaries, adding to 176 sites already excluded, aiming to stop piracy payouts through July 19.

Apple's WebKit announced a new MCP server for Safari, enabling AI agents to debug websites for SEO and Core Web Vitals.

AI crawlers reach up to 50,000 visits per referred reader, Cloudflare data shows, as a Munich court strips Google of its liability shield over AI Overviews.

Markdown has been readable by machines since 2004. OKF adds structure and relationships. Together, they're the foundation agents actually need.

Google answered a question about LLMs-Author.txt and whether it helps people become easier to identify online.

Teams are scrapping content that may be working because the goal post got moved. Here's what to measure when clicks stop telling you what's working.

Discover how I built my OKF brain and the transformative impact of the Open Knowledge Format on the agentic web.

Advertisers in the OpenAI beta can now create conversion-optimized ChatGPT ads. But will the costs price out most advertising opportunities?

Everything you need to launch your first campaign in OpenAI’s Ads Manager.

Traffic Think Tank will continue operating as a private Slack community while expanding member benefits through Search Engine Land.

AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.

Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access.

Enrichment terms were reverted after only 4 days once customers challenged HubSpot's transparency around CRM data sharing; a redesigned opt-in has no set date.

Sky's five-year content deal with ITV Studios is worth GBP 2.1bn and sits outside the independent production quota. Regulatory clearance remains outstanding.

Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google's cover for Overviews and Google dismisses a rival crawler standard.

Google shipped two new specs weeks apart. Here's what OKF and ARD actually do, how they differ from LLMs.txt and MCP, and what SEOs should do next.

Google's John Mueller offers opinion on the trend of mirroring HTML pages with markdown versions for AI SEO.