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OpenAI GPT-Live Brings Search Into ChatGPT Voice via @sejournal, @MattGSouthern
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OpenAI GPT-Live Brings Search Into ChatGPT Voice via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI GPT-Live Brings Search Into ChatGPT Voice
OpenAI has begun rolling out GPT-Live, new voice models for ChatGPT that can run a web search and show visual answers while you talk.
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UK advertisers face zero ChatGPT ad share, Adthena data show
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UK advertisers face zero ChatGPT ad share, Adthena data show
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PPC Land
UK advertisers face zero ChatGPT ad share, Adthena data show
Adthena logged zero paid placements across 169,560 UK ChatGPT scrapes in June even as Google AI Overviews there hit a 23 percent frequency rate, data show.
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EDPB replaces 2014 anonymity test with 3-part framework for ad data
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EDPB replaces 2014 anonymity test with 3-part framework for ad data
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PPC Land
EDPB replaces 2014 anonymity test with 3-part framework for ad data
A 33-page framework replaces the 2014 Article 29 test, adding No Inference to the anonymity check. Feedback closes October 30, before Digital Omnibus talks.
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How SEO Teams Stopped Guessing Which AI Search Strategies Paid Off via @sejournal, @lorenbaker
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How SEO Teams Stopped Guessing Which AI Search Strategies Paid Off via @sejournal, @lorenbaker
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Search Engine Journal
How SEO Teams Stopped Guessing Which AI Search Strategies Paid Off
Understand AI search dynamics: why traditional A/B testing fails with language models and how to navigate this challenge.
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Messi generates 6.2 billion World Cup views, beating Ronaldo's 5 billion
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Messi generates 6.2 billion World Cup views, beating Ronaldo's 5 billion
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PPC Land
Messi generates 6.2 billion World Cup views, beating Ronaldo's 5 billion
Home Depot logged 91 airings while iSpot and Tubular Labs tracked ad recall and creator reach across TV and social through July 8, with more data still to come.
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WBD forces ad convergence across siloed units, unifies planning in Q3
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WBD forces ad convergence across siloed units, unifies planning in Q3
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PPC Land
WBD forces ad convergence across siloed units, unifies planning in Q3
Six named AWS services, including Bedrock AgentCore and SageMaker, run the new platform, with unified planning due in Q3 and order management to follow in Q4.
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ActiveCampaign adds Google Ads connector as 23% use AI end to end
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ActiveCampaign adds Google Ads connector as 23% use AI end to end
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PPC Land
ActiveCampaign adds Google Ads connector as 23% use AI end to end
Marketers build Performance Max campaigns via chat prompts, joining a Wix, Claude and WhatsApp connector lineup. Will chat replace the ads dashboard entirely?
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Phone number distrust blocks 43% of Americans, Cloaked finds
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Phone number distrust blocks 43% of Americans, Cloaked finds
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PPC Land
Phone number distrust blocks 43% of Americans, Cloaked finds
A 1,000-person study finds 33% withhold their number from retailers and 40% call phishing the most convincing spam format. What happens to identity data next?
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YouTube brings Jewels gifting to Japan, cuts Super Stickers access
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YouTube brings Jewels gifting to Japan, cuts Super Stickers access
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PPC Land
YouTube brings Jewels gifting to Japan, cuts Super Stickers access
Enabling Jewels gifts automatically switches off Super Stickers on the same channel, and payouts carry no fixed revenue share for the country's YPP creators.
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Google Clarifies Smart Bidding Update After Advertiser Concerns via @sejournal, @brookeosmundson
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Google Clarifies Smart Bidding Update After Advertiser Concerns via @sejournal, @brookeosmundson
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Search Engine Journal
Google Clarifies Smart Bidding Update After Advertiser Concerns
Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns.
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AI Search Is Exposing SEO’s Risk Of Losing GEO Outcomes via @sejournal, @martinibuster
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AI Search Is Exposing SEO’s Risk Of Losing GEO Outcomes via @sejournal, @martinibuster
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Search Engine Journal
AI Search Is Exposing SEO’s Risk Of Losing Ownership Of GEO Outcomes
Search marketer Tom Critchlow says AI Search is exposing the risk that SEO may no longer own GEO outcomes.
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Google Ads Expands Search Campaigns for Travel Beta to Things to Do and Events via @sejournal, @brookeosmundson
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Google Ads Expands Search Campaigns for Travel Beta to Things to Do and Events via @sejournal, @brookeosmundson
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Search Engine Journal
Google Ads Expands Travel Campaigns To Things To Do And Events
Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales.
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Google Says Search Hit All-Time Usage High During World Cup via @sejournal, @MattGSouthern
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Google Says Search Hit All-Time Usage High During World Cup via @sejournal, @MattGSouthern
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Search Engine Journal
Google Search Hits All-Time Usage Record During World Cup
Google's Nick Fox said Search saw its highest usage on record during Argentina's comeback win over Egypt at the World Cup.
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YouTube Moves Ahead of Spotify As UK’s Top Podcast Service via @sejournal, @MattGSouthern
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YouTube Moves Ahead of Spotify As UK’s Top Podcast Service via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Moves Ahead of Spotify As UK’s Top Podcast Service
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data.
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Criteo takeover bid tests private equity's appetite for ad tech
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Criteo takeover bid tests private equity's appetite for ad tech
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PPC Land
Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.