Learn what Search Partners are, why they usually produce junk traffic, and how to see if you're spending money on these placements.

Marketers build Performance Max campaigns via chat prompts, joining a Wix, Claude and WhatsApp connector lineup. Will chat replace the ads dashboard entirely?

A 1,000-person study finds 33% withhold their number from retailers and 40% call phishing the most convincing spam format. What happens to identity data next?

Enabling Jewels gifts automatically switches off Super Stickers on the same channel, and payouts carry no fixed revenue share for the country's YPP creators.

Effective immediately, Jones takes over from Utzschneider after a seven-year run, as Novacap-owned IAS bets on AI-era measurement leadership going forward.

Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns.

Search marketer Tom Critchlow says AI Search is exposing the risk that SEO may no longer own GEO outcomes.

Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales.

Google's Nick Fox said Search saw its highest usage on record during Argentina's comeback win over Egypt at the World Cup.

YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data.

Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.

Search term data keeps disappearing, and guessing at smart bidding performance gets expensive fast. These three techniques fill the gap.

Google's new Category and Sale Duration structured data properties help merchants rank better information in the search results.

Slow pages, broken redirects, bots and blocked tags quietly drain PPC budgets. See where your paid clicks leak, and run a 5-minute self-check.

Meta’s Lead Capture AI Agent for instant forms, Muse Image, business settings, value rules, and campaign scaling.

The answer engines are rewarding you for producing the exact content that is quietly poisoning the well they drink from.

One version of this story is AI replacing your entire PPC team. The truer one: Humans direct, the machines execute, and then the numbers move.

Google Merchant Center Next is now know as just Google Merchant Center.

We're introducing new AI transparency features to help people understand the ads they see and give advertisers simple disclosure tools.

Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.