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When one product sells in 3 places, creators pick their own path 93% of time
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When one product sells in 3 places, creators pick their own path 93% of time
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PPC Land
When one product sells in 3 places, creators pick their own path 93% of time
Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.
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eDreams pays $59,400 after ACCC finds fake free trial charges
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eDreams pays $59,400 after ACCC finds fake free trial charges
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PPC Land
eDreams pays $59,400 after ACCC finds fake free trial charges
Consumers who signed up since November 2021 can claim refunds under a 3-year compliance undertaking. eDreams must show one total price, not monthly rates alone.
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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
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PPC Land
Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.
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Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
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Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
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PPC Land
Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.
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TikTok Streaming Ads beat rivals 80% of the time in year-long test
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TikTok Streaming Ads beat rivals 80% of the time in year-long test
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PPC Land
TikTok Streaming Ads beat rivals 80% of the time in year-long test
New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.
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Google forces publishers to wait two weeks for canonical fixes to register
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Google forces publishers to wait two weeks for canonical fixes to register
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PPC Land
Google forces publishers to wait two weeks for canonical fixes to register
The July 10 update clarifies Google may hold duplicate pages in a cluster for up to 14 days after content fixes, and details AMP and product feed changes too.
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TikTok Shop sellers face shipment seizure risk under new CPSC filing rule
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TikTok Shop sellers face shipment seizure risk under new CPSC filing rule
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PPC Land
TikTok Shop sellers face shipment seizure risk under new CPSC filing rule
TikTok Shop's June policy update bundles 15 seller changes, from CPSC import certificates to refund rules. Missing the paperwork now risks shipment delays.
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The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them via @sejournal, @slobodanmanic
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The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them via @sejournal, @slobodanmanic
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Search Engine Journal
The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them
The danger in WebMCP isn't a malicious site. It's your own user comments, carrying instructions an agent can't tell from yours.
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Advertisers face mandatory AI ad labels across Google's five platforms
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Advertisers face mandatory AI ad labels across Google's five platforms
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PPC Land
Advertisers face mandatory AI ad labels across Google's five platforms
Labels Google's AI tools apply automatically cannot be removed, as the setting reaches five ad products this month, ahead of EU enforcement starting August 2.
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EDPB blocks AI firms from using consent as an excuse to scrape
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EDPB blocks AI firms from using consent as an excuse to scrape
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PPC Land
EDPB blocks AI firms from using consent as an excuse to scrape
Adopted 07 July 2026, the guidance sets a 3-condition legitimate interest test for firms scraping data, and public consultation runs until 30 October 2026.
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Amazon drops login wall on 125-topic Seller University library
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Amazon drops login wall on 125-topic Seller University library
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PPC Land
Amazon drops login wall on 125-topic Seller University library
No selling account is needed to browse over 125 free topics, from listing products to fulfillment. The change opens seller training to anyone curious first.
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EDPB forces blockchain firms to avoid storing personal data on-chain
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EDPB forces blockchain firms to avoid storing personal data on-chain
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PPC Land
EDPB forces blockchain firms to avoid storing personal data on-chain
Version 2.0 mandates erasing decryption keys or hashes to satisfy every erasure request. Ad tech firms using blockchain must reassess data architecture soon.
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Cloudflare gives OpenAI network signals covering 20% of the web
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Cloudflare gives OpenAI network signals covering 20% of the web
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PPC Land
Cloudflare gives OpenAI network signals covering 20% of the web
The pilot shares Cloudflare content-freshness and traffic data with OpenAI to test faster web indexing. No pricing or timeline was disclosed for wider rollout.
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Azerion wins access to Audiomob's 500 million gaming users
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Azerion wins access to Audiomob's 500 million gaming users
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PPC Land
Azerion wins access to Audiomob's 500 million gaming users
Moments format uses in-game triggers like high scores to time audio ads in 18 languages, personalized for each player. Reach spans the US, LATAM and Germany.
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SuperAwesome gives under-18 creators direct trust payments, therapy access
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SuperAwesome gives under-18 creators direct trust payments, therapy access
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PPC Land
SuperAwesome gives under-18 creators direct trust payments, therapy access
Self Space now supplies free mental health support to creators under a framework covering disclosure rules and audience-safety standards for youth marketing.
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Bluesky drops interim tag as Schneider becomes permanent CEO
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Bluesky drops interim tag as Schneider becomes permanent CEO
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PPC Land
Bluesky drops interim tag as Schneider becomes permanent CEO
Schneider oversaw 2 million new signups and nearly 200 Atmosphere app launches in his 4 month interim term. What role expansion follows the permanent title?
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Apple forces 13+ rating on apps with social feeds from September
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Apple forces 13+ rating on apps with social feeds from September
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PPC Land
Apple forces 13+ rating on apps with social feeds from September
Social media capability now triggers a minimum 13+ age rating and a new App Store content descriptor, developers report. Submission holds begin in September.
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Channable data shows advertisers lose 46% ROAS as Google clicks cost more
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Channable data shows advertisers lose 46% ROAS as Google clicks cost more
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PPC Land
Channable data shows advertisers lose 46% ROAS as Google clicks cost more
Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.