MCP, A2A, ARD, UCP: most of these standards solve different problems at different layers. Here's what each one actually does.

Two named engineers allegedly downloaded confidential files and coached recruits on evading Apple security. The case may reshape how AI firms hire from rivals.

Every prompt and correction employees make can quietly train AI vendors on a firm's own know-how, Microsoft's CEO argues. Who ends up controlling that learning?

New YouGov data ranks the US last of 19 markets for AI search trust. Search engines still win by 40 points, and that gap is your SEO opening for 2026.

Advertisers will attempt to scale high-performing campaigns and are confused when results crash. But there's something you can look for.

Evergreen is collapsing and trust now attaches to people. Why AI search strategy must be rebuilt around expertise, direct audiences, and being the source.

Seven countries gain motorcycle mode as less chatty mode cuts voice alerts for music fans. Four Gemini tools launch today with no adoption figures disclosed.

A 45,386-household clickstream panel found ChatGPT clicks out on 5.2% of sessions, Google 31.1%. Wider access cut traditional search 17% within twenty weeks.

How AI-driven matching quietly made the PPC playbook obsolete and what to do before your accounts fall behind.

Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows.

Coordinate reach and frequency across campaigns while still maintaining individual campaign settings.

Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.

Ireland books $47.1 billion in pretax profit with just 6,654 staff, its first EU country-by-country filing shows, and other US firms face the same rule soon.

A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT Search access did to search.

More than 5 million people already run Codex weekly, and OpenAI is now retiring its standalone Atlas browser as the new ChatGPT Work absorbs its browsing role.

Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.

OpenAI folds its Atlas browser into ChatGPT Work the same week a Bocconi study finds wider ChatGPT Search access cuts traditional search queries by 9.4 percent.

Agentic commerce is reshaping Google Ads. Clean product data, open bot access, and protocol readiness are your new competitive levers.

Mass programmatic AI content keeps collapsing in Google. The crawl budget mechanics, indexing thresholds, and quality controls that explain why.

This post highlights eight principles that guide my Meta ads strategy, from simplified campaign construction to acting on meaningful results.