Advertisers will attempt to scale high-performing campaigns and are confused when results crash. But there's something you can look for.

Evergreen is collapsing and trust now attaches to people. Why AI search strategy must be rebuilt around expertise, direct audiences, and being the source.

Seven countries gain motorcycle mode as less chatty mode cuts voice alerts for music fans. Four Gemini tools launch today with no adoption figures disclosed.

A 45,386-household clickstream panel found ChatGPT clicks out on 5.2% of sessions, Google 31.1%. Wider access cut traditional search 17% within twenty weeks.

How AI-driven matching quietly made the PPC playbook obsolete and what to do before your accounts fall behind.

Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows.

Coordinate reach and frequency across campaigns while still maintaining individual campaign settings.

Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.

Ireland books $47.1 billion in pretax profit with just 6,654 staff, its first EU country-by-country filing shows, and other US firms face the same rule soon.

A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT Search access did to search.

More than 5 million people already run Codex weekly, and OpenAI is now retiring its standalone Atlas browser as the new ChatGPT Work absorbs its browsing role.

Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.

OpenAI folds its Atlas browser into ChatGPT Work the same week a Bocconi study finds wider ChatGPT Search access cuts traditional search queries by 9.4 percent.

Agentic commerce is reshaping Google Ads. Clean product data, open bot access, and protocol readiness are your new competitive levers.

Mass programmatic AI content keeps collapsing in Google. The crawl budget mechanics, indexing thresholds, and quality controls that explain why.

This post highlights eight principles that guide my Meta ads strategy, from simplified campaign construction to acting on meaningful results.

AI-generated answers can turn outdated articles into influential citations. Learn how to reduce reputation risk and respond effectively.

In episode one of the return of SEJ's podcast, we discuss where search attention is collecting, what declining metrics miss, and which signals to track.

Google is adding AI image generation to AI Overviews and rolling out a redesigned Google Images homepage. Both start rolling out over the coming weeks.

Neither the automatic setting nor a custom label guarantees legal compliance, Google states, leaving advertisers alone to confirm every ad meets local law.