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EDPB forces Belgian regulator to reconsider dismissed noyb cookie case
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EDPB forces Belgian regulator to reconsider dismissed noyb cookie case
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PPC Land
EDPB forces Belgian regulator to reconsider dismissed noyb cookie case
Austria's objection overturned a dismissal built on abuse-of-law claims. The ruling covers one Complaint but reopens questions for dozens of similar cases.
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DoorDash gives Shopify retailers access to 42 million monthly users
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DoorDash gives Shopify retailers access to 42 million monthly users
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PPC Land
DoorDash gives Shopify retailers access to 42 million monthly users
Physical-store merchants sync inventory automatically and skip catalog uploads through the new channel, with international expansion planned in coming months.
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Kochava's Q2 bulletin adds 19 partners, drops agency need for testing
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Kochava's Q2 bulletin adds 19 partners, drops agency need for testing
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PPC Land
Kochava's Q2 bulletin adds 19 partners, drops agency need for testing
Nineteen new networks joined Kochava in Q2 2026, and AIM customers can now schedule incrementality tests without hiring an outside agency or data-science team.
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Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace
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Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace
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PPC Land
Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace
Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies.
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Azerion study finds AI ad voices fool 37% of listeners into thinking human
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Azerion study finds AI ad voices fool 37% of listeners into thinking human
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PPC Land
Azerion study finds AI ad voices fool 37% of listeners into thinking human
The 3,000-person UK study found regional AI accents lifted brand recommendation to 33% versus 10% for human voice, a gap most advertisers cannot ignore now.
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Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk
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Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk
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PPC Land
Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk
Japan's three ad associations run JICDAQ through independent audits from Japan ABC, a model diverging sharply from TAG's shrinking footprint in the US and EU.
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Chrome auto browse lets AI agents book travel and fill forms alone
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Chrome auto browse lets AI agents book travel and fill forms alone
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PPC Land
Chrome auto browse lets AI agents book travel and fill forms alone
US AI Pro and Ultra subscribers today get auto browse, an agent that books travel and fills forms without supervision, raising fresh attribution questions.
New post by Search Engine Land 🔥
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
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OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
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Search Engine Land
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
New post by Search Engine Journal 🔥
Google’s Mueller On First Link Priority & Link Obfuscation via @sejournal, @MattGSouthern
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Google’s Mueller On First Link Priority & Link Obfuscation via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Mueller On First Link Priority & Link Obfuscation
John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as "first-link priority."
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Google Finance still runs fake earnings 19 days after spam update
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Google Finance still runs fake earnings 19 days after spam update
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PPC Land
Google Finance still runs fake earnings 19 days after spam update
IDACORP ticker page carries a July 12 dars.gov.et byline, a stock never previously flagged. The injection outpaced the fix. How many tickers carry it today?
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The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
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The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
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Search Engine Journal
The PPC Metrics Your CFO Actually Cares About (And How To Report Them)
CFOs care about revenue impact, not vanity metrics. Learn which PPC metrics matter most to executives: CAC, ROAS, LTV, and incremental growth reporting.
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GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
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GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
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Search Engine Journal
How To Track AI Traffic In GA4 Without Undercounting It
GA4's native AI Assistant channel splits ChatGPT traffic across three channels at once, silently undercounting every session.
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Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
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Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
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Search Engine Journal
Google Says No SEO Penalty For Year-Long A/B Tests?
Google's John Mueller says long A/B tests won't trigger SEO penalties, contradicting official guidance about deceptive practices.
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Why AI Search Rewards Problem Descriptions, Not Product Descriptions
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Why AI Search Rewards Problem Descriptions, Not Product Descriptions
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PPC Hero
Why AI Search Rewards Problem Descriptions, Not Product Descriptions - PPC Hero
How AI-driven matching quietly made the PPC playbook obsolete and what to do before your accounts fall behind.
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DocMorris retail media unit grows inside a segment up 80% in Q2
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DocMorris retail media unit grows inside a segment up 80% in Q2
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PPC Land
DocMorris retail media unit grows inside a segment up 80% in Q2
dmr Advertising sits inside a Digital Services line that hit CHF 13.9 million in Q2 2026. The unit launched in 2023 and still has no separate revenue figure.
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Google Ads bidding overhaul forces CPAs to double, sparking backlash
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Google Ads bidding overhaul forces CPAs to double, sparking backlash
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PPC Land
Google Ads bidding overhaul forces CPAs to double, sparking backlash
A campaign converting at 5 dollars can be pulled toward a stated 10 dollar target once budgets shift. Practitioners call the six week notice window too short.
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ChatGPT Calls Turn Into Leads More Often: Invoca Report via @sejournal, @MattGSouthern
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ChatGPT Calls Turn Into Leads More Often: Invoca Report via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Calls Lead On Quality, But Not Conversions
Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any other channel, but convert average.