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Google denies broader Smart Bidding change as August 17 nears
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Google denies broader Smart Bidding change as August 17 nears
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PPC Land
Google denies broader Smart Bidding change as August 17 nears
Google denies a broader Smart Bidding update ahead of the August 17 bidding change, Apple bars home services from Maps ads, and Netflix trims viewership data.
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VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
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VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
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PPC Land
VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace.
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YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9%
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YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9%
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PPC Land
YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9%
Nielsen's panel of 3,500 households found daily viewing steady at 3 hours 36 minutes while cable led growth, raising questions about streaming's next move.
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Kargo gains programmatic control of HP Spotlight desktop ad format
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Kargo gains programmatic control of HP Spotlight desktop ad format
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PPC Land
Kargo gains programmatic control of HP Spotlight desktop ad format
The format was previously sold only through direct insertion orders, so opening a programmatic path changes how buyers plan and access this desktop inventory.
New post by Search Engine Journal 🔥
How To Measure AI Search Visibility via @sejournal, @slobodanmanic
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How To Measure AI Search Visibility via @sejournal, @slobodanmanic
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Search Engine Journal
How To Measure AI Search Visibility
Most AI visibility dashboards measure the wrong number. What to track instead: presence, recommendation share, and brand accuracy.
New post by Search Engine Journal 🔥
Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It via @sejournal, @marie_haynes
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Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It via @sejournal, @marie_haynes
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Search Engine Journal
Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It
Google won't index content anyone could write. Learn how commodity content triggers crawled-currently not indexed, and what to fix first.
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AI agents can't read pricing on a third of top B2B sites, study finds
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AI agents can't read pricing on a third of top B2B sites, study finds
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PPC Land
AI agents can't read pricing on a third of top B2B sites, study finds
A 100-product benchmark found nearly a third of agent sessions hit access errors, pushing 58 percent of pricing lookups to unverified third parties instead.
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Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads
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Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads
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PPC Land
Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads
Nearly 40 draft measures would make Category 1 and 2A services ban fraud accounts and verify financial advertisers. Feedback closes 2 October, rules land 2027.
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CheckedUp becomes second firm to win MRC point of care accreditation
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CheckedUp becomes second firm to win MRC point of care accreditation
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PPC Land
CheckedUp becomes second firm to win MRC point of care accreditation
Auditors now visit clinics in person to confirm screens work, part of supplemental checks for a channel where pharma spend hit 1.2 billion dollars in 2025.
New post by Search Engine Journal 🔥
Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems via @sejournal, @martinibuster
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Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems via @sejournal, @martinibuster
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Search Engine Journal
Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems
Google says many Search Console "errors" don't need fixing, saying that many times there's nothing to fix.
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Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16%
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Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16%
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PPC Land
Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16%
Reviewed evidence shows body-only rewrites can lower a page top-10 presence 16%, yet vendors keep selling citation gains the studies never confirm per engine.
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Brunner buys AdSkate as independent agency bets on AI creative testing
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Brunner buys AdSkate as independent agency bets on AI creative testing
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PPC Land
Brunner buys AdSkate as independent agency bets on AI creative testing
Pre-launch creative scoring lands inside a 150-person independent shop as it absorbs an AI predictor, raising the question of who consolidates ad tech next.
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GIPHY gains commerce media targeting across 10 billion daily GIFs
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GIPHY gains commerce media targeting across 10 billion daily GIFs
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PPC Land
GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
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EU fines AliExpress 550 million euros over unsafe product failures
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EU fines AliExpress 550 million euros over unsafe product failures
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PPC Land
EU fines AliExpress 550 million euros over unsafe product failures
Counterfeit clothing, unsafe toys and dangerous cosmetics stayed online for weeks, the Commission found. AliExpress has until October 20 to file a remedy plan.
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Google merges two Shopping policy sets but adds zero merchant restrictions
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Google merges two Shopping policy sets but adds zero merchant restrictions
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PPC Land
Google merges two Shopping policy sets but adds zero merchant restrictions
Merchant Center sellers worldwide see Shopping rules combined in September 2026, though Google says enforcement holds steady. What really changes for feeds?
New post by Search Engine Journal 🔥
MCP For Marketers: What To Connect First & Why Your Data Wins
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MCP For Marketers: What To Connect First & Why Your Data Wins
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Search Engine Journal
MCP For Marketers: What To Connect First & Why Your Data Wins
The Model Context Protocol connects AI assistants like ChatGPT, Claude, and Gemini to your own marketing data. Here’s what to plug in, how it works across your team, and why data quality decides the payoff.
New post by Search Engine Journal 🔥
Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson
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Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson
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Search Engine Journal
Google Is Bringing Local Services Ads Into Google Ads
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
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AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern
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AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern
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Search Engine Journal
AI Answers About Your Locations Are Often Wrong – Check Before Customers Do
AI search tools answer customer questions about local businesses, and those answers can be wrong. Here's how to test what AI says about your business.