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Brunner buys AdSkate as independent agency bets on AI creative testing
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Brunner buys AdSkate as independent agency bets on AI creative testing
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PPC Land
Brunner buys AdSkate as independent agency bets on AI creative testing
Pre-launch creative scoring lands inside a 150-person independent shop as it absorbs an AI predictor, raising the question of who consolidates ad tech next.
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GIPHY gains commerce media targeting across 10 billion daily GIFs
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GIPHY gains commerce media targeting across 10 billion daily GIFs
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PPC Land
GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
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EU fines AliExpress 550 million euros over unsafe product failures
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EU fines AliExpress 550 million euros over unsafe product failures
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PPC Land
EU fines AliExpress 550 million euros over unsafe product failures
Counterfeit clothing, unsafe toys and dangerous cosmetics stayed online for weeks, the Commission found. AliExpress has until October 20 to file a remedy plan.
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Google merges two Shopping policy sets but adds zero merchant restrictions
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Google merges two Shopping policy sets but adds zero merchant restrictions
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PPC Land
Google merges two Shopping policy sets but adds zero merchant restrictions
Merchant Center sellers worldwide see Shopping rules combined in September 2026, though Google says enforcement holds steady. What really changes for feeds?
New post by Search Engine Journal 🔥
MCP For Marketers: What To Connect First & Why Your Data Wins
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MCP For Marketers: What To Connect First & Why Your Data Wins
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Search Engine Journal
MCP For Marketers: What To Connect First & Why Your Data Wins
The Model Context Protocol connects AI assistants like ChatGPT, Claude, and Gemini to your own marketing data. Here’s what to plug in, how it works across your team, and why data quality decides the payoff.
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Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson
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Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson
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Search Engine Journal
Google Is Bringing Local Services Ads Into Google Ads
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
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AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern
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AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern
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Search Engine Journal
AI Answers About Your Locations Are Often Wrong – Check Before Customers Do
AI search tools answer customer questions about local businesses, and those answers can be wrong. Here's how to test what AI says about your business.
New post by PPC Land 🔥
Facebook banned 3.5 billion fake accounts in 2025, VAB analysis finds
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Facebook banned 3.5 billion fake accounts in 2025, VAB analysis finds
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PPC Land
Facebook banned 3.5 billion fake accounts in 2025, VAB analysis finds
Bans equal 43 percent of the global population in 2025, yet Meta allows advertisers 8 to 32 fraud strikes before an account ban. A brand safety flashpoint.
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Google folds Local Services Ads into Google Ads, cuts historical reports
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Google folds Local Services Ads into Google Ads, cuts historical reports
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PPC Land
Google folds Local Services Ads into Google Ads, cuts historical reports
Reports won't carry over and manual bidding disappears as US home service accounts migrate first in August, while non-US accounts wait until the 2027 rollout.
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Google brings image generation into AI Overviews as Google Images turns 25
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Google brings image generation into AI Overviews as Google Images turns 25
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PPC Land
Google brings image generation into AI Overviews as Google Images turns 25
Image creation enters Search results across AI Mode regions using the Nano Banana model, which has generated over 5 billion images since its August 2025 debut.
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Google drops certification for gambling ads in 37 markets on Authorized Buyers
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Google drops certification for gambling ads in 37 markets on Authorized Buyers
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PPC Land
Google drops certification for gambling ads in 37 markets on Authorized Buyers
Publishers may see more online gambling ads from August 10 as buyers skip end-advertiser certification. The change covers programmatic demand, not Google Ads.
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EA turns 1 billion FC matches a month into ad inventory for brands
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EA turns 1 billion FC matches a month into ad inventory for brands
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PPC Land
EA turns 1 billion FC matches a month into ad inventory for brands
Proprietary ad server serves dynamic boards in FC and Madden, where players log 1 billion matches monthly. Visa, Red Bull, Lowe's already run campaigns here
New post by PPC Land 🔥
Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
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Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
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PPC Land
Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
Just 16.8% of podcast marketers track formal ROI, while 41.8% spend more on production than promotion. Investment intent rises, yet the trust gap still remains.
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JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
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JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
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PPC Land
JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region.
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Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
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Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
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PPC Land
Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
Northeastern data covering 4,608 US users shows five firms hold half of all desktop attention, and AI tools have now edged past news as a browsing destination.
New post by PPC Land 🔥
Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
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Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
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PPC Land
Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
Record 92.7M views, up from 78.3M, came as the anthem topped 8 of 14 country markets, while four Indian playback singers together drew 1.27bn weekly views.
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58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
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58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
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PPC Land
58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots.