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Charging AI Bots Decides Which Agents Can Still Cite You via @sejournal, @slobodanmanic
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Charging AI Bots Decides Which Agents Can Still Cite You via @sejournal, @slobodanmanic
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Search Engine Journal
Charging AI Bots Decides Which Agents Can Still Cite You
Cloudflare and AWS now sell AI crawler tollbooths. What that means for your site's presence in AI-generated answers.
New post by PPC Land 🔥
Google signs EU AI code as advertisers face 3% turnover fines August 2
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Google signs EU AI code as advertisers face 3% turnover fines August 2
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PPC Land
Google signs EU AI code as advertisers face 3% turnover fines August 2
Signing lands two days past the compliance-presumption deadline. Providers must watermark free-form text over 200 tokens and offer detection free of charge.
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InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
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InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
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PPC Land
InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice?
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YouTube ends 2-year wait for Shorts thumbnails but blocks A/B testing
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YouTube ends 2-year wait for Shorts thumbnails but blocks A/B testing
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PPC Land
YouTube ends 2-year wait for Shorts thumbnails but blocks A/B testing
Partner Program channels get first access, desktop only, with a 3:2 safe zone inside the 9:16 frame. Generative thumbnails are now live globally in Ask Studio.
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Snap gains MCP server and creator AI matching across 950 million users
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Snap gains MCP server and creator AI matching across 950 million users
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PPC Land
Snap gains MCP server and creator AI matching across 950 million users
GenAI Lenses drew nearly 38 billion impressions since Q4 2025, and advertisers now get conversational setup, agentic Dynamic Product Ads and a creator network.
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ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
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ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
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PPC Land
ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
Adjust sends install and event callbacks while AppsFlyer routes web events into OpenAI's Conversions API with pixel dedup. Mexico and Brazil are next in line.
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Marketers brief AI with the demographic data they say no longer works
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Marketers brief AI with the demographic data they say no longer works
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PPC Land
Marketers brief AI with the demographic data they say no longer works
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as 67% still brief models on demographics and Article 50 binds on August 2.
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Scorch Marker loses Walmart account after netting $37,000 on $252,125
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Scorch Marker loses Walmart account after netting $37,000 on $252,125
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PPC Land
Scorch Marker loses Walmart account after netting $37,000 on $252,125
Consolidator fees alone reached $76,218.95, more than the product cost, while Walmart ad revenue grew 46%. What shelf space actually costs a small supplier.
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Brave's $5 Search API wins AI answer test as Perplexity finishes last
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Brave's $5 Search API wins AI answer test as Perplexity finishes last
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PPC Land
Brave's $5 Search API wins AI answer test as Perplexity finishes last
Ask Brave posted 1169 Elo against Grok's 1157 in a test Brave ran and judged with Claude models. Calls cost $5 per 1,000. Who checks a vendor's own scorecard?
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X Live-Tweets Its Fight Against Chatbot Spam In Real-Time via @sejournal, @martinibuster
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X Live-Tweets Its Fight Against Chatbot Spam In Real-Time via @sejournal, @martinibuster
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Search Engine Journal
X Live-Tweets Its Fight Against Chatbot Spam In Real-Time
X spent 24 hours posting live updates on its anti-chatbot campaign, offering a look at how AI-generated spam evolves and how X counters it.
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CJEU blocks Sweden's GDPR exemption, reviving SEK 300,000 damages claim
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CJEU blocks Sweden's GDPR exemption, reviving SEK 300,000 damages claim
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PPC Land
CJEU blocks Sweden's GDPR exemption, reviving SEK 300,000 damages claim
Article 85 derogations now stop at journalism, hitting any firm that sells personal data behind a paywall. Does an editorial policy still buy an exemption?
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Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners
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Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners
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PPC Land
Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners
Octave supply opens to Amazon DSP buyers on 24 July, covering Virgin Radio UK, Talk and Times Radio podcasts. Amazon's fourth audio inventory deal in a month.
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Amazon kills single-deal STV buying in Brand+ as 10 AI features land
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Amazon kills single-deal STV buying in Brand+ as 10 AI features land
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PPC Land
Amazon kills single-deal STV buying in Brand+ as 10 AI features land
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
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Google AI overview forces Anna Mae's Bakery to deny fake July 31 closing
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Google AI overview forces Anna Mae's Bakery to deny fake July 31 closing
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PPC Land
Google AI overview forces Anna Mae's Bakery to deny fake July 31 closing
Amanda Herrfort learned of the error from a wedding screenshot. Google blames thin web data. What happens when a summary invents a closing date
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Meta demotes Facebook Feed as free selfie badge rolls out today
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Meta demotes Facebook Feed as free selfie badge rolls out today
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PPC Land
Meta demotes Facebook Feed as free selfie badge rolls out today
Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.
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Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
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Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
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PPC Land
Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
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All About Berlin loses 75% of traffic as zero-click searches hit 68%
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All About Berlin loses 75% of traffic as zero-click searches hit 68%
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PPC Land
All About Berlin loses 75% of traffic as zero-click searches hit 68%
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
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Amazon sellers face September 16 stock cutoff for an undated October event
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Amazon sellers face September 16 stock cutoff for an undated October event
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PPC Land
Amazon sellers face September 16 stock cutoff for an undated October event
Deal submissions close September 8, eight days before the inbound cutoff. Amazon confirmed the 2025 October dates only on September 16. Sellers commit blind.
New post by Search Engine Journal 🔥
Google Expands Review Guidelines And Warns Of Manual Actions via @sejournal, @martinibuster
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Google Expands Review Guidelines And Warns Of Manual Actions via @sejournal, @martinibuster
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Search Engine Journal
Google Expands Review Guidelines And Warns Of Manual Actions
Google updated its review documentation with more reasons why content could trigger a manual action.