Meta profit fell 8 percent to 15.8 billion dollars as legal charges hit margins, while Microsoft earnings and an IAB Australia crawler guide reshaped ad tech.

Entity mapping treats Google and ChatGPT as one system. They are not, and knowing where the line falls is where the real value in this work sits.

Anthropic's Boris Cherny, creator of Claude Code, shares the best strategies for getting the high quality outcomes.

GSC's AI Overviews impressions show no clicks, rank every AIO link at position one, and distort average position, masking real traffic and revenue declines.

Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.

Similarweb data shows 95% of ChatGPT's outbound clicks land on just a handful of sites, reshaping how publishers should value AI referral traffic.

Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.

Buyer Cloud clients access the tool at no extra cost, covering seven launch publishers including NBCUniversal, as CTV buyer trust gaps persist industry-wide.

Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.

Survey data covering 1,323 respondents shows 97% of Gen Z research restaurants before spending, while written reviews outrank influencer picks by 19 points.

Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.

Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.

Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment.

Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.

A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.

AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.

Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.

Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.

Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.

Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.