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Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
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Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
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PPC Land
Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
Podcasters now buy hosting by monthly publishing hours instead of file size, starting at 7 dollars for Standard 1.5. Existing customer plans stay unchanged.
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
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PPC Land
Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
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Universal Ads gains 8 measurement partners as Comcast spin-off looms
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Universal Ads gains 8 measurement partners as Comcast spin-off looms
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PPC Land
Universal Ads gains 8 measurement partners as Comcast spin-off looms
Eight named partners now link existing digital audiences and app tracking to premium TV, arriving as Comcast's split leaves the platform's future unsettled.
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Spotify limits new Running Mode feature to Premium iOS users in 8 nations
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Spotify limits new Running Mode feature to Premium iOS users in 8 nations
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PPC Land
Spotify limits new Running Mode feature to Premium iOS users in 8 nations
Running Mode ships with 25 curated presets across eight countries for Premium iOS subscribers, leaving Android and free-tier listeners without a rollout date.
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Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
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Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
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PPC Land
Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
Sportswear brands grew 71% versus 51% for fashion overall, as Black Friday now drives 9% of annual online sales, NIQ reports, reshaping ad and brand strategy.
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ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
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ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
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PPC Land
ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
Ad-free on-demand programming reaches Joyn users in the fourth quarter, testing how German public broadcasters can share digital reach with private platforms.
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Reddit ad revenue hits $762 million as stock drops 12.5% on search fears
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Reddit ad revenue hits $762 million as stock drops 12.5% on search fears
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PPC Land
Reddit ad revenue hits $762 million as stock drops 12.5% on search fears
Advertiser count grew over 70% and scaled-channel revenue doubled, but Q3 guidance implies ad growth slowing to 48% as search referral traffic turns choppy.
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Amazon advertising gains 26% to $19.8 billion as sports inventory sells out
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Amazon advertising gains 26% to $19.8 billion as sports inventory sells out
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PPC Land
Amazon advertising gains 26% to $19.8 billion as sports inventory sells out
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
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AI slop got a gold star while Meta, Amazon and Microsoft got records
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AI slop got a gold star while Meta, Amazon and Microsoft got records
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PPC Land
AI slop got a gold star while Meta, Amazon and Microsoft got records
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
New post by Search Engine Journal π₯
Google May Treat Search Box Pages As A Site Quality Issue via @sejournal, @martinibuster
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Google May Treat Search Box Pages As A Site Quality Issue via @sejournal, @martinibuster
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Search Engine Journal
Google May Treat Search Box Pages As A Site Quality Issue
Google's John Mueller and Martin Splitt said that spammed search box pages may be treated as hacked and become a quality issue.
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Social Search Data For All, AI-Detected Pages Rank Lower β SEO Pulse via @sejournal, @MattGSouthern
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Social Search Data For All, AI-Detected Pages Rank Lower β SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Social Search Data For All, AI-Detected Pages Rank Lower β SEO Pulse
Google Search Console social reporting goes global, data links AI-detected pages to lower Google rankings, and AI opt-out may affect Top Stories visibility.
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AI is building your digital experience. Itβs also making it less accessible. by AudioEye
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AI is building your digital experience. Itβs also making it less accessible. by AudioEye
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New post by Search Engine Land π₯
Why separating brand and non-brand campaigns improves ROAS
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Why separating brand and non-brand campaigns improves ROAS
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New post by PPC Land π₯
Microsoft kills Predictive Matching, shifts Search ads to AI Max
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Microsoft kills Predictive Matching, shifts Search ads to AI Max
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PPC Land
Microsoft kills Predictive Matching, shifts Search ads to AI Max
Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.
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Google drops 2007 rule requiring blocked internal search pages
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Google drops 2007 rule requiring blocked internal search pages
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PPC Land
Google drops 2007 rule requiring blocked internal search pages
Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.
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SISTRIX finds ChatGPT text scores drop to 37.7 as prompts sway quality most
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SISTRIX finds ChatGPT text scores drop to 37.7 as prompts sway quality most
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PPC Land
SISTRIX finds ChatGPT text scores drop to 37.7 as prompts sway quality most
ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?
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IAB Polska guide forces 3-way split on political ad duties in Poland
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IAB Polska guide forces 3-way split on political ad duties in Poland
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PPC Land
IAB Polska guide forces 3-way split on political ad duties in Poland
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
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Prime Video gains exclusive NHL Wednesday nights for 12 years in Canada
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Prime Video gains exclusive NHL Wednesday nights for 12 years in Canada
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PPC Land
Prime Video gains exclusive NHL Wednesday nights for 12 years in Canada
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
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Amazon Alexa dodges 'made in USA' queries, Khan-linked report finds
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Amazon Alexa dodges 'made in USA' queries, Khan-linked report finds
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PPC Land
Amazon Alexa dodges 'made in USA' queries, Khan-linked report finds
Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.
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Brazil bans paid ads for deepfakes in final 72 hours before elections
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Brazil bans paid ads for deepfakes in final 72 hours before elections
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PPC Land
Brazil bans paid ads for deepfakes in final 72 hours before elections
New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.