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Meta apps lose 5% of downloads as Reels takes half of Instagram ad slots
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Meta apps lose 5% of downloads as Reels takes half of Instagram ad slots
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PPC Land
Meta apps lose 5% of downloads as Reels takes half of Instagram ad slots
Ads per session on Instagram rose 8% year over year and video gained 10 points of placement share. Pinterest daily users grew 16% ahead of its own earnings.
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Deepsee: buyers lose age ratings on 60% of 4,346 AI companion apps
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Deepsee: buyers lose age ratings on 60% of 4,346 AI companion apps
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PPC Land
Deepsee: buyers lose age ratings on 60% of 4,346 AI companion apps
Over 1,000 iOS listings sit at 4+ and 57 fell four tiers at once, leaving media buyers screening mobile app inventory on a declared signal that keeps moving.
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Agencies turn AI tokens into a margin business as agentic spend stalls
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Agencies turn AI tokens into a margin business as agentic spend stalls
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PPC Land
Agencies turn AI tokens into a margin business as agentic spend stalls
AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect.
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Vinted gains 18,500 DHL lockers as 70% of resellers skip in-person handover
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Vinted gains 18,500 DHL lockers as 70% of resellers skip in-person handover
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PPC Land
Vinted gains 18,500 DHL lockers as 70% of resellers skip in-person handover
Germany's automated parcel network climbs from 18,500 sites to over 30,000 by 2030. Two-thirds of German shoppers already resell. What does that do to delivery?
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DHL finds 67% of shoppers drop carts over delivery, sellers see just 52%
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DHL finds 67% of shoppers drop carts over delivery, sellers see just 52%
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PPC Land
DHL finds 67% of shoppers drop carts over delivery, sellers see just 52%
Businesses sell on social at 63% while only 45% of shoppers buy there, and paid posts sway just 37%. What a 29,000-shopper study signals for 2026 ad budgets.
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Hughes files Chapter 11 as Starlink cuts its subscribers to 641,000
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Hughes files Chapter 11 as Starlink cuts its subscribers to 641,000
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PPC Land
Hughes files Chapter 11 as Starlink cuts its subscribers to 641,000
Satellite ISP owed $1.5bn on notes that matured August 1 with $61.2m cash left. Rural households and in-store network contracts now ride on an enterprise pivot.
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Snap Map gains live Spotify listening data on 450M-user surface
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Snap Map gains live Spotify listening data on 450M-user surface
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PPC Land
Snap Map gains live Spotify listening data on 450M-user surface
Four visibility settings gate who sees a linked account, and Canada is excluded at launch. Whether listening signals reach Promoted Places buyers is unstated.
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Teads sues Google, citing 6.88 trillion impressions lost to rival exchanges
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Teads sues Google, citing 6.88 trillion impressions lost to rival exchanges
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PPC Land
Teads sues Google, citing 6.88 trillion impressions lost to rival exchanges
Complaint alleges 90% of Google Ads demand flows only through AdX, squeezing rival exchanges. Nasdaq-listed plaintiff wants treble damages and a jury trial.
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Snapchat Clamps Down On AI-Generated Videos via @sejournal, @martinibuster
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Snapchat Clamps Down On AI-Generated Videos via @sejournal, @martinibuster
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Search Engine Journal
Snapchat Clamps Down On AI-Generated Videos
Snapchat's Spotlight feature will no longer recommend wholly AI-generated videos in favor of promoting human-authored experiences.
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ChatGPT ad budgets lose fixed daily caps 9 weeks after OpenAI set them
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ChatGPT ad budgets lose fixed daily caps 9 weeks after OpenAI set them
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PPC Land
ChatGPT ad budgets lose fixed daily caps 9 weeks after OpenAI set them
Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.
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StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes
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StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes
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PPC Land
StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes
Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack.
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WooCommerce Social Login WordPress Plugin Enables Full Site Takeover via @sejournal, @martinibuster
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WooCommerce Social Login WordPress Plugin Enables Full Site Takeover via @sejournal, @martinibuster
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Search Engine Journal
WooCommerce Social Login WordPress Plugin Enables Full Site Takeover
WooCommerce Social Login WordPress plugin enables unauthenticated attackers to gain complete control of ecommerce sites.
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Microsoft Clarity adds branded and non-branded AI queries
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Microsoft Clarity adds branded and non-branded AI queries
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Teads sues Google for 6.88 trillion impressions it says never arrived
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Teads sues Google for 6.88 trillion impressions it says never arrived
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PPC Land
Teads sues Google for 6.88 trillion impressions it says never arrived
Teads sued Google on August 3 over 6.88 trillion impressions lost to rival exchanges, as Reddit, Suno and EU regulators pressed claims of their own this week.
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Advertisers face irreversible AI label field across 2 Google ad APIs
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Advertisers face irreversible AI label field across 2 Google ad APIs
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PPC Land
Advertisers face irreversible AI label field across 2 Google ad APIs
Setting syntheticContentAttestationStatus to IS_SYNTHETIC triggers labels in the EU, India and New York state. Once written, agencies cannot revert to unset.
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WhatsApp brings calling to the browser, no download required
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WhatsApp brings calling to the browser, no download required
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PPC Land
WhatsApp brings calling to the browser, no download required
Waiting rooms, QuickHD and noise suppression arrive with the browser calls in Meta's July 28 update, widening WhatsApp reach just as Status ads scale globally.
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AMC draws 10.2 million moviegoers as Spider-Man opens to $355 million
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AMC draws 10.2 million moviegoers as Spider-Man opens to $355 million
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PPC Land
AMC draws 10.2 million moviegoers as Spider-Man opens to $355 million
Food and drink revenue beat the Avengers: Endgame record from 2019, and nine titles have opened strongly since March. What does that mean for cinema ad buys?
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Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down via @sejournal, @brookeosmundson
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Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down via @sejournal, @brookeosmundson
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Search Engine Journal
Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down
Tinuiti's Q2 2026 benchmarks show Google search, YouTube, and Instagram spending growth cooling against tougher comparisons, changing how PPC teams plan H2.
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DoubleVerify finds dozens of Android apps a month showing ads after calls
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DoubleVerify finds dozens of Android apps a month showing ads after calls
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PPC Land
DoubleVerify finds dozens of Android apps a month showing ads after calls
Apps abuse Android's Display over other apps permission to fire ads when a call ends, then vanish from the recents list. Can pre-install scans catch them all?
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Google's CodeMender agent fixed 72 open source flaws in six months
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Google's CodeMender agent fixed 72 open source flaws in six months
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PPC Land
Google's CodeMender agent fixed 72 open source flaws in six months
Roughly 10% of Alphabet staff wrote open source code in 2025, and 20,000 outside accounts committed to its projects. Ad tech runs on standards Google seeded.