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Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
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Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
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PPC Land
Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
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Spotify opens paid remix tool to Merlin's 15% share of the music market
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Spotify opens paid remix tool to Merlin's 15% share of the music market
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PPC Land
Spotify opens paid remix tool to Merlin's 15% share of the music market
Merlin members across 70-plus countries get an opt-in route into a paid tool, with credit and compensation attached. Launch date and revenue split undisclosed.
New post by Search Engine Journal 🔥
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites via @sejournal, @martinibuster
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Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites via @sejournal, @martinibuster
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Search Engine Journal
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites
Anecdotal report claims that blocking AI training bots with Cloudflare prevents Googlebot from indexing websites.
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Spotify ad revenue gains 1% as automated channels near 40% of total
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Spotify ad revenue gains 1% as automated channels near 40% of total
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PPC Land
Spotify ad revenue gains 1% as automated channels near 40% of total
Active advertisers reached 33,000, up 60%, while ad-supported users hit 494 million. Emerging-market friction now caps the free-tier reach buyers can access.
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Mozilla rates Stardust 2 of 10 over symptom data sent to third parties
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Mozilla rates Stardust 2 of 10 over symptom data sent to third parties
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PPC Land
Mozilla rates Stardust 2 of 10 over symptom data sent to third parties
Euki scored 10 of 10 for keeping logs on the device, while Period Calendar fed AdMob and DoubleClick from the first open. What does that leave media buyers?
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Autoriteit Persoonsgegevens warns menstruation apps face possible probe
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Autoriteit Persoonsgegevens warns menstruation apps face possible probe
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PPC Land
Autoriteit Persoonsgegevens warns menstruation apps face possible probe
Nearly a quarter of Dutch women log cycle data, and a redacted ICO file shows 11 UK apps drew closure letters, not enforcement. Which regulator moves next?
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What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond via @sejournal, @gregjarboe
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What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond via @sejournal, @gregjarboe
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Search Engine Journal
What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond
Google now embeds Top Stories inside AI Overviews on 15.5% of U.S. trending news queries, and blocking Google-Extended won't remove publishers from it.
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MNTN gains 1,205 CTV advertisers as revenue growth slows to 21%
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MNTN gains 1,205 CTV advertisers as revenue growth slows to 21%
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PPC Land
MNTN gains 1,205 CTV advertisers as revenue growth slows to 21%
Adjusted EBITDA rose 48% to $21.5 million while average revenue per customer fell 14%, and a $100 million buyback arrives as guidance implies reacceleration.
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Apple briefly drops Telegram from App Store after planted illegal content
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Apple briefly drops Telegram from App Store after planted illegal content
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PPC Land
Apple briefly drops Telegram from App Store after planted illegal content
Removal hit an app used by more than a billion people, and Apple made no contact first. Extortion crews now aim reports at app stores, not just at platforms.
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US programmatic CPMs gain 51% year over year, DataBeat finds
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US programmatic CPMs gain 51% year over year, DataBeat finds
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PPC Land
US programmatic CPMs gain 51% year over year, DataBeat finds
App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.
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Pie gains Amex Ventures backing after 100,000 calls to small businesses
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Pie gains Amex Ventures backing after 100,000 calls to small businesses
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PPC Land
Pie gains Amex Ventures backing after 100,000 calls to small businesses
MoeGo partnership embeds the platform in over 10,000 pet care businesses reporting 15x return on ad spend. Can vertical software displace the agency retainer?
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Solar firm loses GDPR fight over Schufa checks run before site visits
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Solar firm loses GDPR fight over Schufa checks run before site visits
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PPC Land
Solar firm loses GDPR fight over Schufa checks run before site visits
Judgment 42 K 56/25 hit a lead funnel that scored prospects before the first site visit. Judges backed the regulator on substance but not on its wording claim.
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Amazon Sponsored Products campaigns gain creator placements on August 10
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Amazon Sponsored Products campaigns gain creator placements on August 10
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PPC Land
Amazon Sponsored Products campaigns gain creator placements on August 10
Existing campaigns enroll automatically at current bids and budgets, while creators pick which products they feature. What does that do to ACoS and margins?
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Disney supply gains BrightLine interactive ads with 33% recall lift claim
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Disney supply gains BrightLine interactive ads with 33% recall lift claim
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PPC Land
Disney supply gains BrightLine interactive ads with 33% recall lift claim
Managed and self-service buyers in the US can activate the formats via PMP and guaranteed deals through DRAX. What the vendor recall numbers leave unmeasured.
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Reddit CEO Intends To Show More Reviews And Recommendations via @sejournal, @martinibuster
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Reddit CEO Intends To Show More Reviews And Recommendations via @sejournal, @martinibuster
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Search Engine Journal
Reddit CEO Intends To Show More Reviews And Recommendations
Reddit CEO Steve Huffman revealed the platform's intent to show more evergreen content like recommendations and reviews.
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Zeta's full AI adopters are 20% of customers and 70% of revenue
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Zeta's full AI adopters are 20% of customers and 70% of revenue
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PPC Land
Zeta's full AI adopters are 20% of customers and 70% of revenue
Revenue reached $443 million, up 44%, and free cash flow guidance rose $20.3 million for 2026. Whether rivals copy the AI disclosure remains the open question.
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Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers
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Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers
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PPC Land
Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers
Constant currency Europe growth fell to 7% while global ad pricing rose just 1%, softening the auction for buyers. Q3 guidance of 13% to 15% extends the drag.
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Meta puts AI ahead of support tickets for developers by mid-September
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Meta puts AI ahead of support tickets for developers by mid-September
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PPC Land
Meta puts AI ahead of support tickets for developers by mid-September
Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.