New post by PPC Archives - Search Engine Watch 🔥
Google tests new “Featured Products” subheading in shopping ads
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Google tests new “Featured Products” subheading in shopping ads
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Search Engine Watch
Google tests new "Featured Products" subheading in shopping ads - Search Engine Watch
Google is testing a new subheading within its Sponsored results carousel called "Featured products," with the description "From online or local stores" underneath it.
New post by PPC Land 🔥
Server-guided ad insertion faces legacy TV device limits, IAB Australia says
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Server-guided ad insertion faces legacy TV device limits, IAB Australia says
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PPC Land
Server-guided ad insertion faces legacy TV device limits, IAB Australia says
Belgian broadcaster RTBF ran the first documented deployment on 15 June 2026. BVOD is $500m of Australia's $5.4bn video market. Which model wins premium live?
New post by PPC Land 🔥
Google faces £5bn UK advertiser claim as tribunal certifies opt-out case
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Google faces £5bn UK advertiser claim as tribunal certifies opt-out case
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PPC Land
Google faces £5bn UK advertiser claim as tribunal certifies opt-out case
Advertisers that bought Google search ads in the UK between 2011 and 2025 are in by default. Costs already top £6.4m, and the tribunal wants them controlled.
New post by Search Engine Journal 🔥
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf
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How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf
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Search Engine Journal
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC
Buyers now arrive better informed, so PPC structure should shift toward consolidation, stronger conversion values, and flexible assets that sell on any surface.
New post by Search Engine Land 🔥
Why the F.A.C.T.S. model is the key to search everywhere optimization by SOCi
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Why the F.A.C.T.S. model is the key to search everywhere optimization by SOCi
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New post by Search Engine Land 🔥
Google Assistant to be discontinued on Android starting September 4
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Google Assistant to be discontinued on Android starting September 4
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New post by PPC Land 🔥
Instagram Reels posted at 3 a.m. gain 2.1 times the views of 9 p.m. posts
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Instagram Reels posted at 3 a.m. gain 2.1 times the views of 9 p.m. posts
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PPC Land
Instagram Reels posted at 3 a.m. gain 2.1 times the views of 9 p.m. posts
Full hourly data puts noon ET, the busiest slot at 9% of uploads, second on views at 20.7M. So does dodging the crowded window actually pay off for creators?
New post by Search Engine Journal 🔥
WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster
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WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster
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Search Engine Journal
WordPress 7.1 Accessibility Change May Break Some Plugins
A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens.
New post by PPC Land 🔥
Google's share of ad spend drops from 62% to 57%, Billy Grace finds
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Google's share of ad spend drops from 62% to 57%, Billy Grace finds
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PPC Land
Google's share of ad spend drops from 62% to 57%, Billy Grace finds
Median paid media investment rose 17.5% while cost per click fell 10.8% across a matched cohort of European advertisers. Can cheaper clicks hold through H2?
New post by PPC Land 🔥
Netflix returning seasons lose viewers 89% of the time, Simulmedia finds
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Netflix returning seasons lose viewers 89% of the time, Simulmedia finds
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PPC Land
Netflix returning seasons lose viewers 89% of the time, Simulmedia finds
Median returning season came back 28% smaller across 73 comparable Netflix series, Simulmedia found. Open programmatic access grows demand, not the audience.
New post by PPC Land 🔥
Google Ads broad match campaigns face AI Max auto-upgrade on September 1
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Google Ads broad match campaigns face AI Max auto-upgrade on September 1
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PPC Land
Google Ads broad match campaigns face AI Max auto-upgrade on September 1
Campaigns using automatically created assets are covered too, while DSA keeps its February 2027 reprieve. Opting out means turning the legacy features off.
New post by PPC Land 🔥
Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
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Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
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PPC Land
Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
Bulk edit and appeal now covers text and image assets, though Performance Max sits out this version. Editorial reviews still take up to 48 hours to complete.
New post by PPC Land 🔥
Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
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Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
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PPC Land
Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
New post by PPC Land 🔥
Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
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Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
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PPC Land
Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
Google Ads confirms a September 1 AI Max auto-upgrade for broad match and automatically created assets, while advertisers ask if AI-built ads all look alike.
New post by Search Engine Journal 🔥
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
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Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
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Search Engine Journal
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People
What models say about your company comes from how other people have described it over time. Today’s work shows up in the next model generation, not this one.
New post by PPC Land 🔥
Magnite offers two ways to run partner AI models inside its auction
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Magnite offers two ways to run partner AI models inside its auction
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PPC Land
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
New post by PPC Land 🔥
Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
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Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
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PPC Land
Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
Twelve episodes reach Italy, Germany, Turkey and India in 2027, handing Amazon ad buyers a dormant franchise catalogue. Do all of those markets carry ads yet?
New post by Search Engine Journal 🔥
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
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I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
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Search Engine Journal
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
You cannot bid your way into an AI answer. Six signals decide whether assistants name your brand, and most live off your website.
New post by Search Engine Land 🔥
Google explains what advertisers should expect from Smart Bidding changes
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Google explains what advertisers should expect from Smart Bidding changes
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Search Engine Land
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.