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YouTube cuts Shorts pay for channels under 10M views from February 2027
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YouTube cuts Shorts pay for channels under 10M views from February 2027
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PPC Land
YouTube cuts Shorts pay for channels under 10M views from February 2027
Creator Pool earnings switch to a rolling 90-day test, and entry for new applicants doubles to 20 million views. Targeted Shorts ads pay a direct 45% share.
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Skai and Innovid gain Reddit ad buying through completed API integrations
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Skai and Innovid gain Reddit ad buying through completed API integrations
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PPC Land
Skai and Innovid gain Reddit ad buying through completed API integrations
Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing?
New post by PPC Land 🔥
Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets
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Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets
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PPC Land
Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets
Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first?
New post by PPC Land 🔥
FinCEN drops US ownership filings, cutting $9bn a year in compliance costs
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FinCEN drops US ownership filings, cutting $9bn a year in compliance costs
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PPC Land
FinCEN drops US ownership filings, cutting $9bn a year in compliance costs
Only foreign-formed entities still file, roughly 11,667 a year, and records already lodged by US persons are deleted. What now verifies who owns an advertiser?
New post by PPC Land 🔥
New York Times journalism costs $2bn a year. AI reads it for nothing
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New York Times journalism costs $2bn a year. AI reads it for nothing
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PPC Land
New York Times journalism costs $2bn a year. AI reads it for nothing
Kopit Levien set a $2bn annual production cost against AI compute budgets. A bot disclosure bill, curation's quiet death and token caps followed within days.
New post by PPC Land 🔥
Influencer reviews lose to peer posts by 2x in US buying, Reddit finds
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Influencer reviews lose to peer posts by 2x in US buying, Reddit finds
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PPC Land
Influencer reviews lose to peer posts by 2x in US buying, Reddit finds
UK gap runs closer to 2.5x, while 60% of US Reddit users trust the platform over family when checking AI picks. Does commissioned research settle the point?
New post by Search Engine Journal 🔥
Automattic Fires Back At WP Engine’s Motion For Sanctions via @sejournal, @martinibuster
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Automattic Fires Back At WP Engine’s Motion For Sanctions via @sejournal, @martinibuster
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Search Engine Journal
Automattic Fires Back At WP Engine’s Motion For Sanctions
Automattic fires back at WP Engine's motion for sanctions. Explains that Mullenweg's personal communications were with romantic partners.
New post by PPC Hero 🔥
Winning in Demand Generation When Every Pound Must Work Harder
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Winning in Demand Generation When Every Pound Must Work Harder
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PPC Hero
Winning in Demand Generation When Every Pound Must Work Harder - PPC Hero
Learn how demand generation teams can make every $ work harder by shifting from vanity metrics to pipeline influence, buying committees and attribution.
New post by Search Engine Journal 🔥
Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson
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Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson
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Search Engine Journal
Google Is Ending Target Overperformance – What to Fix Before August 17
Budget-limited Target CPA and Target ROAS campaigns stop overdelivering on August 17, so audit your target gaps now to avoid paying more for the same.
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Google faces French complaint as AI summaries cut traffic up to 38%
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Google faces French complaint as AI summaries cut traffic up to 38%
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PPC Land
Google faces French complaint as AI summaries cut traffic up to 38%
Publishers invoke 2022 commitments that bind Google until July 2027, filed 20 days after AI Overviews reached France. Will the Autorité reopen negotiations?
New post by Search Engine Journal 🔥
Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic
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Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic
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Search Engine Journal
Cloudflare Gives AI Agents Wallets That Pay For What They Access
Cloudflare announced wallets and optional identity for AI agents on August 4. Paid access is not new, but now extends past crawlers to any caller and resource.
New post by Search Engine Journal 🔥
OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern
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OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI Allows Some Health & Finance Ads In ChatGPT
OpenAI allows health and finance ads in ChatGPT. SE Ranking data shows how often ads appeared across commercial prompts. Rules changed four times since March.
New post by PPC Land 🔥
Google rewrites YouTube and Discover ad rules for a second time in 11 months
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Google rewrites YouTube and Discover ad rules for a second time in 11 months
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PPC Land
Google rewrites YouTube and Discover ad rules for a second time in 11 months
Change log entry of August 11 leaves masthead, election ad and clickbait rules as written. Enforcement stays untouched. So what actually moved on the page?
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Google adds Granola to Gemini 12 days after it was sued over secret recording
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Google adds Granola to Gemini 12 days after it was sued over secret recording
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PPC Land
Google adds Granola to Gemini 12 days after it was sued over secret recording
Otter.ai, Wix, Ticketmaster and ten more arrive within weeks, joining a documented roster of 41 apps, most US-only. Which service captures the default slot?
New post by PPC Land 🔥
Retailers on AI Max face 72% more invalid traffic, Lunio finds
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Retailers on AI Max face 72% more invalid traffic, Lunio finds
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PPC Land
Retailers on AI Max face 72% more invalid traffic, Lunio finds
Google Shopping invalid clicks reached 7.51% in Q2 2026, roughly one in thirteen. A retailer spending $10m a year wastes $500,000. What happens at the Q4 peak?
New post by PPC Land 🔥
JCDecaux wins 15-year Hamburg contract covering 2,200 bus shelters
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JCDecaux wins 15-year Hamburg contract covering 2,200 bus shelters
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PPC Land
JCDecaux wins 15-year Hamburg contract covering 2,200 bus shelters
Hamburg Parliament votes in September on a partnership dating to 1982. Wall adds 400 shelters, 100 with green roofs. Germany trades 42.7% of its digital OOH.
New post by The WordStream Blog 🔥
How to Advertise on LinkedIn: The Complete Cheat Sheet
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How to Advertise on LinkedIn: The Complete Cheat Sheet
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WordStream
The Complete LinkedIn Advertising Cheatsheet | WordStream
Get everything you need to know about promoting your business on LinkedIn with this LinkedIn advertising cheatsheet.
New post by Search Engine Journal 🔥
Google Amends SerpApi Suit With Content Licensing Terms via @sejournal, @MattGSouthern
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Google Amends SerpApi Suit With Content Licensing Terms via @sejournal, @MattGSouthern
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Search Engine Journal
Google Amends SerpApi Suit With Content Licensing Terms
Google amended its DMCA complaint against SerpApi, adding licensing terms after a judge dismissed its original claims over Google Search result scraping in July.
New post by PPC Land 🔥
Yellow Pages faced 16 years of price caps. Whittaker says platforms are next
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Yellow Pages faced 16 years of price caps. Whittaker says platforms are next
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PPC Land
Yellow Pages faced 16 years of price caps. Whittaker says platforms are next
Directories held 75% share under a UK price cap that ran to 2013. Investors still modelling breakup risk may be pricing the wrong regulatory regime entirely.