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Google's SerpApi case forces its licensing deals into the open
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Google's SerpApi case forces its licensing deals into the open
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PPC Land
Google's SerpApi case forces its licensing deals into the open
Two partners stay unnamed only until discovery opens; the court already located the records inside Google. Binding US and EU data orders complete the squeeze.
New post by PPC Land 🔥
Yomiuri and Asahi gain cryptographic IDs as fake clones of their sites spread
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Yomiuri and Asahi gain cryptographic IDs as fake clones of their sites spread
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PPC Land
Yomiuri and Asahi gain cryptographic IDs as fake clones of their sites spread
Dentsu is signing its own Japanese ad buys with the same credential, and OP-CIP wants 50 organizations running it by early 2027. Will browser makers follow?
New post by PPC Land 🔥
Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%
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Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%
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PPC Land
Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%
Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it?
New post by Jon Loomer Digital 🔥
ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
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ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
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Jon Loomer Digital
ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
ChatGPT ads now include automated bidding, placement controls, and new URL parameters for third-party tracking.
New post by Search Engine Journal 🔥
AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell
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AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]
Get the GEO playbook Freshpet uses to get cited by name, and the checks your team can run to find its own gaps.
New post by Search Engine Journal 🔥
How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1
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How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1
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Search Engine Journal
How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO
AI Overviews may be quietly eating your clicks. Here's how to prove it in Search Console, and which keywords are worth fighting for.
New post by Search Engine Journal 🔥
Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras
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Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras
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Search Engine Journal
Reddit Preserved The Part Of The Internet We Broke
Wall Street is measuring Reddit through traffic, partnerships, and quarterly volatility. Its real value is the human validation layer that search, marketers, and AI are still trying to replace.
New post by Search Engine Journal 🔥
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method via @sejournal, @martinibuster
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Why Anthropic’s Claude Watermark May Be A New Text-Marking Method via @sejournal, @martinibuster
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Search Engine Journal
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Claude's watermark is still a secret, but Anthropic has disclosed enough details to pin down how it might work.
New post by Search Engine Journal 🔥
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
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The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
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Search Engine Journal
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
Smart Bidding optimizes toward whatever value you feed it. Here's how to find inflated conversion data before it trains your tROAS on fiction.
New post by PPC Land 🔥
Basis blocks podcast episodes, not whole shows, before bids are placed
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Basis blocks podcast episodes, not whole shows, before bids are placed
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PPC Land
Basis blocks podcast episodes, not whole shows, before bids are placed
Barometer's AI reads full transcripts and audio pre-release across Spotify, SiriusXM, NPR and Acast, tagged to IAB Taxonomy 3.0. Does granularity widen reach?
New post by PPC Land 🔥
Mediavine names advocacy director as Google page views fall 34%
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Mediavine names advocacy director as Google page views fall 34%
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PPC Land
Mediavine names advocacy director as Google page views fall 34%
Cyd Converse takes a newly created post spanning 18,000 publisher sites, inheriting the Uplift and Shine programmes. Can advocacy change what platforms decide?
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Meta blocks 756,000 under-16 accounts in Australia in seven months
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Meta blocks 756,000 under-16 accounts in Australia in seven months
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PPC Land
Meta blocks 756,000 under-16 accounts in Australia in seven months
Instagram accounted for 462,000 removals and Facebook 294,000, figures reported to eSafety. Meta now wants a single age check at the operating system level.
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Ireland's blind adults gain 15,000 free Meta AI glasses in phased rollout
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Ireland's blind adults gain 15,000 free Meta AI glasses in phased rollout
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PPC Land
Ireland's blind adults gain 15,000 free Meta AI glasses in phased rollout
Registration runs through meta.vi.ie and a dedicated phone line, with Meta funding hands-on training for each pair. What does it signal for wearable ad reach?
New post by PPC Land 🔥
Google blocks new broad match settings before September 1 AI Max migration
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Google blocks new broad match settings before September 1 AI Max migration
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PPC Land
Google blocks new broad match settings before September 1 AI Max migration
Creation of legacy setups ended August 3. Migrated campaigns keep search term matching on by default, and older API versions survive only to September 2027.
New post by PPC Land 🔥
AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion
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AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion
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PPC Land
AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion
CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed.
New post by Search Engine Land 🔥
Microsoft Clarity AI Scrape-to-Referral insights report
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Microsoft Clarity AI Scrape-to-Referral insights report
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Search Engine Land
Microsoft Clarity AI Scrape-to-Referral insights report
This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value.
New post by Search Engine Journal 🔥
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester
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The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester
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Search Engine Journal
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It
Not a pricing problem. 163 respondents value the data and won’t fund the tools that produce it.