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Cryptographic publisher IDs reach Japan as fake news clones multiply
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Cryptographic publisher IDs reach Japan as fake news clones multiply
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PPC Land
Cryptographic publisher IDs reach Japan as fake news clones multiply
Cryptographic publisher IDs reach Japan's two largest newspapers as OP-CIP targets 50 organizations by 2027, Brazil suspends Discord video and DOOH climbs.
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Google Ads drops language targeting in September, nine months past deadline
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Google Ads drops language targeting in September, nine months past deadline
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PPC Land
Google Ads drops language targeting in September, nine months past deadline
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
New post by Search Engine Journal 🔥
ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
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ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
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Search Engine Journal
ChatGPT Already Knows Who’s In The Running Before It Searches
ChatGPT writes brand names into its own search queries before fetching a page. I read 60 conversations to find when it happens and what gets you named.
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Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
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Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
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PPC Hero
Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact? - PPC Hero
Reddit isn't just social or search marketing; it’s both. See why its audience and targeting options make it a paid media opportunity you can't ignore.
New post by Search Engine Journal 🔥
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
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Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
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Search Engine Journal
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years
Cloudflare's CFO says machines will outnumber humans 1,000 to 1. My largest AI crawler was a credential scanner wearing a nonprofit's name.
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Demand Gen shows why PPC can no longer hide behind intent
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Demand Gen shows why PPC can no longer hide behind intent
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Search Engine Land
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
New post by Search Engine Journal 🔥
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
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YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
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Search Engine Journal
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google's YouTube creator playbook touts a 93% branded search lift for Supergoop but hides the method. Here's how to set baselines and run holdouts yourself.
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New post by Search Engine Land 🔥
Google sets AI Max migration timeline for Search campaigns
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Google sets AI Max migration timeline for Search campaigns
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New post by Search Engine Land 🔥
Google Analytics adds custom conversion attribution windows
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Google Analytics adds custom conversion attribution windows
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Search Engine Land
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
New post by Search Engine Journal 🔥
What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
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What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
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Search Engine Journal
Claude’s Watermark Confirms AI Output, Not Authorship
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn't mean the text isn't AI-generated.
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OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
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OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
New data shows ChatGPT's page-fetching bot is reaching sites that have disallowed it, and OpenAI's own documentation explains why the file may not stop it.
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Amazon forces shoppers into arbitration five years after dropping it
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Amazon forces shoppers into arbitration five years after dropping it
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PPC Land
Amazon forces shoppers into arbitration five years after dropping it
Shoppers face a 60-day pre-filing wait, JAMS batching of mass claims and litigation funding disclosure. Cases pending before August 14, 2026 remain exempt.
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Apple opens Maps ad buying in US and Canada with 15% credit on spend
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Apple opens Maps ad buying in US and Canada with 15% credit on spend
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PPC Land
Apple opens Maps ad buying in US and Canada with 15% credit on spend
Campaign creation opened today, yet ads reach Apple Maps users only in the coming weeks. Credit is capped at 1,000 USD a month. Which categories stay barred?
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France's top court kills under-15 social media ban 18 days before start
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France's top court kills under-15 social media ban 18 days before start
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PPC Land
France's top court kills under-15 social media ban 18 days before start
Judges called the blanket ban disproportionate and said adults too would have to prove their age. Brussels is due to set out an EU-wide answer in September.
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Google Merchant Center for Agencies tops out at 1,000 client accounts
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Google Merchant Center for Agencies tops out at 1,000 client accounts
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PPC Land
Google Merchant Center for Agencies tops out at 1,000 client accounts
Undocumented until now, the ceiling applies to agency admins linking client Merchant Center IDs. Whether it binds the largest agency networks remains untested.
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New Google Analytics report shows which non-Google campaigns lack cost data
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New Google Analytics report shows which non-Google campaigns lack cost data
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PPC Land
New Google Analytics report shows which non-Google campaigns lack cost data
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
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Norway forces SATS to let gym members object to check-in photos
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Norway forces SATS to let gym members object to check-in photos
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PPC Land
Norway forces SATS to let gym members object to check-in photos
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
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RE/MAX gains Golfweek's 2 million monthly users on merger vote day
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RE/MAX gains Golfweek's 2 million monthly users on merger vote day
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PPC Land
RE/MAX gains Golfweek's 2 million monthly users on merger vote day
Publisher's parent shed 22 million monthly visitors last quarter; RE/MAX brings 149,267 agents and a pending sale to Real. Who sells the ads inside the new hub?
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Mars faces class action over quinoa listed under 2% on Seeds of Change pack
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Mars faces class action over quinoa listed under 2% on Seeds of Change pack
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PPC Land
Mars faces class action over quinoa listed under 2% on Seeds of Change pack
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
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Ledisa faces $5m class action over GLP-1 patches with no GLP-1
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Ledisa faces $5m class action over GLP-1 patches with no GLP-1
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PPC Land
Ledisa faces $5m class action over GLP-1 patches with no GLP-1
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?