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Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%
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Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%
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PPC Land
Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%
Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3.
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YouTube's own channel tells parents a zero timer removes Shorts from homepage
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YouTube's own channel tells parents a zero timer removes Shorts from homepage
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PPC Land
YouTube's own channel tells parents a zero timer removes Shorts from homepage
Creator Insider aired its second screen time interview in 68 days, and YouTube has just set a 20 million Shorts view bar for 2027. Who loses the impressions?
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ChatGPT ads reach Europe as its own crawler ignores publisher blocks
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ChatGPT ads reach Europe as its own crawler ignores publisher blocks
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PPC Land
ChatGPT ads reach Europe as its own crawler ignores publisher blocks
ChatGPT ads reach Europe on the Free and Go plans this month, while TollBit finds 15% of AI page fetchers reached URLs that European publishers had blocked.
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Disney+ and Hulu gain six iHeartMedia podcasts starting August 14
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Disney+ and Hulu gain six iHeartMedia podcasts starting August 14
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PPC Land
Disney+ and Hulu gain six iHeartMedia podcasts starting August 14
Weekly episodes begin with Hey Jonas! on August 14 and run through November 2, adding video podcast inventory to two ad-supported streaming apps. Who sells it?
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ChatGPT gains Yelp table booking as 65% want action in AI local search
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ChatGPT gains Yelp table booking as 65% want action in AI local search
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PPC Land
ChatGPT gains Yelp table booking as 65% want action in AI local search
Reservations and waitlist joins now close inside the chat for Yelp Guest Manager restaurants, 17 days after Yelp licensed reviews to OpenAI. Who counts them?
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YouTube VP cites 'a few cents' to justify 10 million Shorts view floor
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YouTube VP cites 'a few cents' to justify 10 million Shorts view floor
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PPC Land
YouTube VP cites 'a few cents' to justify 10 million Shorts view floor
Amjad Hanif defended entry bars doubling to 8,000 watch hours and 20 million Shorts views. Creators left 890 comments. What actually lands on February 1, 2027?
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Reddit gains S&P 500 seat with 130 million daily users behind it
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Reddit gains S&P 500 seat with 130 million daily users behind it
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PPC Land
Reddit gains S&P 500 seat with 130 million daily users behind it
Effective before Tuesday's market open, the swap is off-cycle and the release never names the constituent being acquired. What that changes for media buyers
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Shorts watched as ads do not count toward YouTube's 20 million view bar
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Shorts watched as ads do not count toward YouTube's 20 million view bar
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PPC Land
Shorts watched as ads do not count toward YouTube's 20 million view bar
Rene Ritchie listed the exclusions on August 14, four days after YouTube doubled entry thresholds. Which Shorts channels can still clear a bar that just moved?
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Disney adds Pixar's Cars to Formula 1 deal now running through 2028
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Disney adds Pixar's Cars to Formula 1 deal now running through 2028
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PPC Land
Disney adds Pixar's Cars to Formula 1 deal now running through 2028
Six Disney Store items debut at D23 before an August 27 wider release, and a helmet signed by 20 drivers drew 199 bids to reach 201,000 dollars. Monza is next.
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Apple forces 12+ rating in Korea on apps with infrequent profanity
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Apple forces 12+ rating in Korea on apps with infrequent profanity
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PPC Land
Apple forces 12+ rating in Korea on apps with infrequent profanity
Developers with a GRAC classification number can now override Korea ratings to All, 12+, 15+ or 19+. Two descriptors shift tier in October, resetting labels.
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
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PPC Land
Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.