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ChatGPT gains Yelp table booking as 65% want action in AI local search
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ChatGPT gains Yelp table booking as 65% want action in AI local search
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PPC Land
ChatGPT gains Yelp table booking as 65% want action in AI local search
Reservations and waitlist joins now close inside the chat for Yelp Guest Manager restaurants, 17 days after Yelp licensed reviews to OpenAI. Who counts them?
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YouTube VP cites 'a few cents' to justify 10 million Shorts view floor
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YouTube VP cites 'a few cents' to justify 10 million Shorts view floor
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PPC Land
YouTube VP cites 'a few cents' to justify 10 million Shorts view floor
Amjad Hanif defended entry bars doubling to 8,000 watch hours and 20 million Shorts views. Creators left 890 comments. What actually lands on February 1, 2027?
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Reddit gains S&P 500 seat with 130 million daily users behind it
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Reddit gains S&P 500 seat with 130 million daily users behind it
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Reddit gains S&P 500 seat with 130 million daily users behind it
Effective before Tuesday's market open, the swap is off-cycle and the release never names the constituent being acquired. What that changes for media buyers
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Shorts watched as ads do not count toward YouTube's 20 million view bar
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Shorts watched as ads do not count toward YouTube's 20 million view bar
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PPC Land
Shorts watched as ads do not count toward YouTube's 20 million view bar
Rene Ritchie listed the exclusions on August 14, four days after YouTube doubled entry thresholds. Which Shorts channels can still clear a bar that just moved?
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Disney adds Pixar's Cars to Formula 1 deal now running through 2028
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Disney adds Pixar's Cars to Formula 1 deal now running through 2028
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PPC Land
Disney adds Pixar's Cars to Formula 1 deal now running through 2028
Six Disney Store items debut at D23 before an August 27 wider release, and a helmet signed by 20 drivers drew 199 bids to reach 201,000 dollars. Monza is next.
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Apple forces 12+ rating in Korea on apps with infrequent profanity
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Apple forces 12+ rating in Korea on apps with infrequent profanity
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PPC Land
Apple forces 12+ rating in Korea on apps with infrequent profanity
Developers with a GRAC classification number can now override Korea ratings to All, 12+, 15+ or 19+. Two descriptors shift tier in October, resetting labels.
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
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PPC Land
Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.
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ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
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ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
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PPC Land
ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?
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AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
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AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
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PPC Land
AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?
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Intentsify adds QuantumDemand to score B2B buying groups over leads
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Intentsify adds QuantumDemand to score B2B buying groups over leads
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PPC Land
Intentsify adds QuantumDemand to score B2B buying groups over leads
The Westwood, Massachusetts vendor pairs it with the Quantum Index, a purchase-readiness score replacing marketing qualified leads for enterprise sales teams.
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WP Engine drops hosting requirement for Smart Search AI plugin
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WP Engine drops hosting requirement for Smart Search AI plugin
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PPC Land
WP Engine drops hosting requirement for Smart Search AI plugin
Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.