Iterable is a cross-channel customer engagement platform that stores behavioural data as user profiles, then triggers email, SMS, push and in-app messaging.

Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.

Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?

Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?

Canvas fingerprinting identifies a device by how it renders a hidden image, producing a stable ID that survives cookie deletion. How it works and who uses it.

Sixteen terms, four groups of four. Most of this grid comes from the machinery of a media buy, and one group has been hiding in plain sight for years.

The Westwood, Massachusetts vendor pairs it with the Quantum Index, a purchase-readiness score replacing marketing qualified leads for enterprise sales teams.

Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.

Foundation's CEO says the AI workspace cut a full workweek of research to an hour. Ahrefs built it on 170 trillion pages and 439 million monthly AI prompts.

Broadcast radio revenue grew just 0.5% to $397.6 million as segment margin sank to 10.9% from 17.7%. Amazon DSP arrives in Q4. Can programmatic close the gap?

Optiq Bridge opens retail measurement to AI agents via MCP in September, and Unlimitail is the first retail media client. Can NIQ price agent access to data?

MIT economist would strip ranking from feeds at Meta and TikTok, firms already facing EU addictive design findings. What happens to the ad model underneath?

Google's research shows that LLMs experience difficulty recalling facts when questions reverse the usual subject/object entity order.

AI assistants narrow local searches to a few names before customers reach a website. Here's what Google says about how those answers get built for local.

Predicted Lifetime Value (pLTV) optimization helps acquire high-value customers using long-term value predictions. Here's how it works...

Gmail and Outlook ad inventory sits inside Demand Gen and Audience Ads. Here's how to run it without cannibalizing your search campaigns.

A v2 update to the llms.txt spec has shipped, adding formal link relations that help AI agents locate Markdown versions of pages.

Google Gemini allows users to disable the visible watermark on AI-generated images, videos, and music, while SynthID and C2PA marks stay embedded.

Retention ran five years past termination and access logs six months, the Garante found. The company can now settle at half the sum inside the appeal window.

Engaged views stay the basis for Partner Program pay, so bigger counters will not move creator earnings. Help Center text still carries the old 30-second rule.