We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.

Sixteen terms, four groups of four. One group reads like plain marketing language and is not, which is where most solvers spend their first mistake.

Google's August 2026 spam update reached every language on August 18, as Apple rewrote its EU App Store fee terms and ChatGPT ad units swapped advertisers.

Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt?

Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing aspect ratios from existing video ads. So if an advertiser hasn’t created every format for their video, Google Ads will automatically…

Google is now testing a feature that shows users when an ad was created using AI. This appears with the “About this advertiser” and “Why you’re seeing this ad” sections, accessible by clicking the three dots on an ad shown on the search results page. Arpan…

Google's John Mueller explained why ranking updates are preceded by ranking fluctuations and why they don't announce them sooner.

Google's John Mueller explains why spam updates are still necessary despite automated systems that are constantly working in the background.

Four ways to surface AI Mode and AI Overview queries hiding in Search Console, from a custom regex to a free classifier that labels 100,000 queries per run.

We asked three creatives to design campaigns for local businesses in Google Flow, an AI creative studio. Here’s what they made.

Tony Uphoff's viral LinkedIn post blames AI for a 50% reach drop, but the real lesson is structural disruption, not decline. Here's the fix.

Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.

InMotion Hosting launches a tiered Agency Partner Program with recurring commissions, hosting discounts, lead referrals, free migrations, and agency support.

ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what our testing found about formats and cost before you spend a dollar.

Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026.

TripleLift is a supply-side platform that rebuilds ad creative to fit each publisher's page, selling native, display, video and CTV formats programmatically.

A SaaS brand vanished from AI recommendations for SMBs, not from weak authority but from missing evidence, revealing what decision coverage actually measures.

OpenX is an independent supply-side platform auctioning publisher ad inventory to programmatic buyers. Its origins, mechanics, scale claims and open disputes.

PubMatic is an independent sell-side platform that auctions publisher ad space to automated buyers. Listed on Nasdaq as PUBM, the company has run since 2006.

Word of mouth is unpaid consumer-to-consumer recommendation, the channel that buyers trust most and marketers measure least, now reshaped by AI answer engines.