Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites.

Invite Media was the demand-side platform Google bought for $81 million in 2010 and rebuilt into DoubleClick Bid Manager, now DV360. How it worked, and why.

Search advertisers get term matching, text customization and URL expansion, plus a 20 brand list cap per campaign. Will Bing follow Google's forced migration?

Daily viewing fell to 3 hours 33 minutes, three below June, while streaming held flat at 10.7% for a third consecutive month. Where does the next point go?

Broadcast hit 19.8% of US TV, its first June gain since 2021, while cable fell to 19.5%. Streaming slipped to 48.5% just as Nielsen rewrites its methodology.

Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.

Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns.

Homework scores rose 18% and completion time fell from 64 to 45 minutes across 26,811 Chinese pupils. What happens when output stops signalling capability?

Comment window runs 30 days from Federal Register publication after a 2-0 vote. Seven scenarios mark where retailer data crosses into unfair pricing claims.

Five prompt patterns cover scroll depth, negative signals and trend shifts across sessions and regions, still bound by Clarity's daily export request limits.

Ads Manager surfaces VTA (1d) as a standalone column, excluded from CPA, bidding and billing. Availability stays account-gated, and clicks still take credit.

Realize will power programmatic display on NBCNews.com and TODAY.com, two properties tied to Taboola by native ads since 2014. What changes for open web buyers?

New Promptwatch data shows a sharp drop in Reddit's ChatGPT Search citations this month. The commonly cited explanation doesn't fully establish what caused it.

A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.

Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

A daily grid of sixteen terms in four groups. This one leans on the reporting and privacy end of the stack, where one group is trickier than it looks.

AI ad labels cut click-through 31.5% in NYU Stern tests as the IAB sets disclosure rules, agentic buying reaches audio and the FTC targets personalized pricing.

Dead click is a click that produces no page response, logged by session replay tools as a frustration signal marking broken or misleading interface elements.

Rage click: a burst of rapid repeated clicks on one element, logged by analytics tools as a frustration signal. How detection works, and where it breaks down.