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Fire TV users pick Alexa's top result 40% more often with Alexa+
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Fire TV users pick Alexa's top result 40% more often with Alexa+
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PPC Land
Fire TV users pick Alexa's top result 40% more often with Alexa+
Every US Fire TV device now carries Amazon's AI assistant at no cost, Prime or not, and conversation volume runs near double. What happens to ad discovery?
New post by PPC Land 🔥
Nielsen sets August 31 for seven changes to US TV ratings currency
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Nielsen sets August 31 for seven changes to US TV ratings currency
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PPC Land
Nielsen sets August 31 for seven changes to US TV ratings currency
Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31?
New post by Search Engine Journal 🔥
Prompt Injections Just Proved Something SEO Has Known For 25 Years via @sejournal, @theshelleywalsh
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Prompt Injections Just Proved Something SEO Has Known For 25 Years via @sejournal, @theshelleywalsh
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Search Engine Journal
Prompt Injections Just Proved Something SEO Has Known For 25 Years
White-on-white text was an SEO trick 25 years ago and now turns up in a US court filing. What prompt injection means for SEO and brand reputation.
New post by PPC Land 🔥
Live streamers accept 8.7 minutes of ads per hour, Magnite study finds
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Live streamers accept 8.7 minutes of ads per hour, Magnite study finds
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PPC Land
Live streamers accept 8.7 minutes of ads per hour, Magnite study finds
US survey of 835 streamers puts shoppable ad awareness at 53%, with 55% of purchase actions landing during the stream. Where does that leave shoulder content?
New post by Google Ads & Commerce 🔥
Make AI Max work for your business with new testing and planning tools.
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Make AI Max work for your business with new testing and planning tools.
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Google
Make AI Max work for your business with new testing and planning tools.
Use new AI Max tools — like A/B tests and performance planners for budget and bidding changes — to maximize your Search campaigns.
New post by Search Engine Journal 🔥
The Conversion Setup Errors That Break Smart Bidding
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The Conversion Setup Errors That Break Smart Bidding
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Search Engine Journal
The Conversion Setup Errors That Break Smart Bidding
Seven silent tracking failures, from bad PII hashing to duplicate Shopify order IDs, that train Smart Bidding on corrupted conversion data.
New post by PPC Land 🔥
Microsoft Advertising drops Max CPC from new campaigns on October 1
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Microsoft Advertising drops Max CPC from new campaigns on October 1
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PPC Land
Microsoft Advertising drops Max CPC from new campaigns on October 1
Portfolio, enhanced CPC and target impression share keep the bid ceiling, while standard search campaigns lose it. Existing campaigns go unmentioned in notice.
New post by PPC Land 🔥
Tokyo drops to ninth largest city by 2100 as Dhaka hits 55 million
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Tokyo drops to ninth largest city by 2100 as Dhaka hits 55 million
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PPC Land
Tokyo drops to ninth largest city by 2100 as Dhaka hits 55 million
Jakarta leads 2025 at 41.9 million and Karachi more than doubles to 43.7 by 2100. Ad infrastructure sits in the markets losing people. What closes the gap?
New post by PPC Land 🔥
Walmart ad business gains 38% as Walmart Connect hits 43% in Q2
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Walmart ad business gains 38% as Walmart Connect hits 43% in Q2
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PPC Land
Walmart ad business gains 38% as Walmart Connect hits 43% in Q2
Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year.
New post by Search Engine Journal 🔥
Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern
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Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern
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Search Engine Journal
Google Expands Personalization Across Search, Discover & News
Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app.
New post by Search Engine Journal 🔥
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader
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How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader
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Search Engine Journal
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO
Here's how to address cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking.
New post by PPC Land 🔥
Search referral drops from 70% to under 20% for publishers, JWX says
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Search referral drops from 70% to under 20% for publishers, JWX says
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PPC Land
Search referral drops from 70% to under 20% for publishers, JWX says
Content Hub bundles Augie Labs and True Anthem into one library, with FAST channels built from files publishers already own. Can one vendor replace six tools?
New post by PPC Land 🔥
FreeWheel gains Truthset accuracy grades for CTV audience matching
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FreeWheel gains Truthset accuracy grades for CTV audience matching
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PPC Land
FreeWheel gains Truthset accuracy grades for CTV audience matching
Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify?
New post by Search Engine Journal 🔥
Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson
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Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson
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Search Engine Journal
Microsoft Ads Is Removing Max CPC From New Campaigns
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets.
New post by Search Engine Journal 🔥
The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester
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The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester
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Search Engine Journal
The Keyword Universe Was Always Smaller Than We Thought
AI answers are settling phrases, not ranking them. The space of real opportunities was never as large as the space of phrasings.
New post by Search Engine Land 🔥
How to improve Google Ads lead quality with CRM data
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How to improve Google Ads lead quality with CRM data
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Search Engine Land
How to improve Google Ads lead quality with CRM data
Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.
New post by Search Engine Land 🔥
Meta AI can now analyze and optimize Meta Ads campaigns
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Meta AI can now analyze and optimize Meta Ads campaigns
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Search Engine Land
Meta AI can now analyze and optimize Meta Ads campaigns
Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.