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Magnite gains 5,800 new live sports advertisers as spend rises 56%
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Magnite gains 5,800 new live sports advertisers as spend rises 56%
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PPC Land
Magnite gains 5,800 new live sports advertisers as spend rises 56%
Live Scheduler carried 4,000 events for 37 media owners since November 2025, ahead of NFL and college football. Can verified live supply hold its price premium?
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YouTube will label brand deals that creators fail to disclose
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YouTube will label brand deals that creators fail to disclose
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PPC Land
YouTube will label brand deals that creators fail to disclose
Automated detection arrives in the coming months, with an override for wrongly labelled videos. New age and country gates change how brand deals reach viewers.
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Comscore tracks sponsored ChatGPT ads as hotel presence hits 24% in May
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Comscore tracks sponsored ChatGPT ads as hotel presence hits 24% in May
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PPC Land
Comscore tracks sponsored ChatGPT ads as hotel presence hits 24% in May
Hotel-related ChatGPT prompts with sponsored links jumped from 6% to 24% in three months, Comscore data shows, as it begins tracking paid AI-chat placements.
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Podtrac says YouTube's new view count overstates podcast attention by 36%
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Podtrac says YouTube's new view count overstates podcast attention by 36%
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PPC Land
Podtrac says YouTube's new view count overstates podcast attention by 36%
Podtrac's sample of 84.2 million views found engaged views trail counted views by 36 points on podcast episodes, giving publishers their first real benchmark.
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Council of Europe drafts privacy rules for AI chatbots and agents
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Council of Europe drafts privacy rules for AI chatbots and agents
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PPC Land
Council of Europe drafts privacy rules for AI chatbots and agents
Draft guidelines address chatbot memory, AI agents and training-data leaks, with the Bureau reviewing the text on September 16-17 before November adoption.
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ChatGPT ads pass $1bn run rate as financial services spend triples
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ChatGPT ads pass $1bn run rate as financial services spend triples
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PPC Land
ChatGPT ads pass $1bn run rate as financial services spend triples
Financial services ad spend on ChatGPT jumped from 2% to 13% between April and August, Sensor Tower found, as mobile ad density more than doubled since spring.
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Azira opens conversational AI access to 13 trillion location signals
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Azira opens conversational AI access to 13 trillion location signals
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PPC Land
Azira opens conversational AI access to 13 trillion location signals
Destination marketers can now query 13 trillion location signals in plain language instead of commissioning custom reports. Retail and QSR access follows by Q4.
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Dreamdata adds MCP server so Claude and ChatGPT cannot alter its B2B numbers
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Dreamdata adds MCP server so Claude and ChatGPT cannot alter its B2B numbers
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PPC Land
Dreamdata adds MCP server so Claude and ChatGPT cannot alter its B2B numbers
Three products expose account-level revenue data to language models, letting marketers verify AI-generated reports instead of trusting them on faith alone.
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Australian internet ad market hits $19.8 billion in FY26, up 14%
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Australian internet ad market hits $19.8 billion in FY26, up 14%
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PPC Land
Australian internet ad market hits $19.8 billion in FY26, up 14%
Search reached $8.6bn as video climbed 18.8% to $5.9bn, according to IAB Australia and PwC data. Classifieds and audio also posted double digit annual growth.
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PUCPR pastes 12-article code into ChatGPT, Claude and Gemini to slow AI answers
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PUCPR pastes 12-article code into ChatGPT, Claude and Gemini to slow AI answers
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PPC Land
PUCPR pastes 12-article code into ChatGPT, Claude and Gemini to slow AI answers
The free 12-article protocol, tested with A/B evaluations across AI models, launched August 31, though enforcement depends entirely on users pasting it in.
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Google's goto links force SISTRIX into added-cost tracking workaround
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Google's goto links force SISTRIX into added-cost tracking workaround
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PPC Land
Google's goto links force SISTRIX into added-cost tracking workaround
Each resolved goto address costs an extra server request, the measurement firm says. Google confirmed the rollout August 26; other trackers face the same bill.
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Apple Ads Platform API debuts as old API faces 2027 shutdown
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Apple Ads Platform API debuts as old API faces 2027 shutdown
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PPC Land
Apple Ads Platform API debuts as old API faces 2027 shutdown
Version 1.0 launched in August 2026, merging App Store and Apple Maps campaign management under one REST interface with new rate-limit headers to pace calls.
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Paper cites Stanford data: young workers lost 16% of AI-exposed jobs
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Paper cites Stanford data: young workers lost 16% of AI-exposed jobs
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PPC Land
Paper cites Stanford data: young workers lost 16% of AI-exposed jobs
Nolan Lovett's Human Resource Development Review paper argues entry-level AI use may quietly deplete the deep judgment marketers and validators need later on.
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GTA 6 scam domains triple to 750 by launch, Surfshark projects
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GTA 6 scam domains triple to 750 by launch, Surfshark projects
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PPC Land
GTA 6 scam domains triple to 750 by launch, Surfshark projects
One in four of the 212 domains uncovered so far are built to defraud fans, Surfshark says, with most sitting dormant, waiting for a search surge near release.
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China vs EU: Beijing halts cooperation with $2.5 billion JD.com probe
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China vs EU: Beijing halts cooperation with $2.5 billion JD.com probe
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PPC Land
China vs EU: Beijing halts cooperation with $2.5 billion JD.com probe
Beijing's justice ministry told domestic firms to withhold aid from Brussels' review of the JD.com-Ceconomy bid, with a Commission ruling due by October 2.
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Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% via @sejournal, @gregjarboe
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Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% via @sejournal, @gregjarboe
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Search Engine Journal
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%
A Ten Speed study finds product pages earn nearly six times more B2B AI citations than Reddit, a number that survived six pointed fact-check questions.
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NIQ gains Similarweb data to measure AI shopping, live in Q4 2026
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NIQ gains Similarweb data to measure AI shopping, live in Q4 2026
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PPC Land
NIQ gains Similarweb data to measure AI shopping, live in Q4 2026
Coverage spans ChatGPT, Gemini, AI Mode, Perplexity and Claude across five metrics for brands and retailers. Categories, markets and pricing stay undisclosed.
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OpenAI drops 25,000-user floor for ChatGPT ad exclusion audiences
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OpenAI drops 25,000-user floor for ChatGPT ad exclusion audiences
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PPC Land
OpenAI drops 25,000-user floor for ChatGPT ad exclusion audiences
Audience lists can now exceed 5M members and accept Google Advertising ID. An impression-billed campaign type optimising to view-through conversions is next.