New post by PPC Land 🔥
FreeWheel finds 48% of buyers overrate viewer dislike of AI ads
Continue reading »
FreeWheel finds 48% of buyers overrate viewer dislike of AI ads
Continue reading »
PPC Land
FreeWheel finds 48% of buyers overrate viewer dislike of AI ads
Only 10% of viewers disliked the AI-made TV ads they saw in the survey, while buyers and sellers still disagree on whether AI improves TV advertising overall.
New post by PPC Land 🔥
Dutch trade body maps 4 AI disclosure triggers for ad agencies
Continue reading »
Dutch trade body maps 4 AI disclosure triggers for ad agencies
Continue reading »
PPC Land
Dutch trade body maps 4 AI disclosure triggers for ad agencies
Article 50 duties hinge on an agency's role and the use case, not on whether Midjourney or ChatGPT was involved, VIA Nederland explains for agencies today.
New post by PPC Land 🔥
Press Gazette finds four more crypto writers it cannot verify exist
Continue reading »
Press Gazette finds four more crypto writers it cannot verify exist
Continue reading »
PPC Land
Press Gazette finds four more crypto writers it cannot verify exist
Entrepreneur, Forbes and CIO ran their bylines. Two named agencies deny employing them. The tally of unverified finance writers tops eight, still unresolved.
New post by PPC Land 🔥
Apple's UK developer terms extend App Store cut to 7-day return visits
Continue reading »
Apple's UK developer terms extend App Store cut to 7-day return visits
Continue reading »
PPC Land
Apple's UK developer terms extend App Store cut to 7-day return visits
Developers get a cut-free 7-day link tap, then Apple's commission reattaches on any return visit, per a LinkedIn post detailing the UK contract's 114 pages.
New post by PPC Land 🔥
IAB unites three ad marketplaces as US creator spend hits $44 billion
Continue reading »
IAB unites three ad marketplaces as US creator spend hits $44 billion
Continue reading »
PPC Land
IAB unites three ad marketplaces as US creator spend hits $44 billion
Podcast, gaming and creator ad budgets now compete inside one packed September week in New York, testing exactly which buyers can cover all three marketplaces.
New post by PPC Land 🔥
Clay gains Intentsify's 1.1 trillion intent signals via new partnership
Continue reading »
Clay gains Intentsify's 1.1 trillion intent signals via new partnership
Continue reading »
PPC Land
Clay gains Intentsify's 1.1 trillion intent signals via new partnership
Buyer Intelligence lands in Clay's data marketplace, reaching over 500,000 go-to-market teams tracked across 4.2 million accounts. Pricing was not disclosed.
New post by PPC Land 🔥
Prime Video pledges $2 billion for Latin America content by 2030
Continue reading »
Prime Video pledges $2 billion for Latin America content by 2030
Continue reading »
PPC Land
Prime Video pledges $2 billion for Latin America content by 2030
More than 25 titles land in 2027 alone, doubling local output across five countries by 2030, and 2026 sports viewership has already topped all of 2025 combined.
New post by PPC Land 🔥
Apple keeps Hide My Email on icloud.com after community feedback
Continue reading »
Apple keeps Hide My Email on icloud.com after community feedback
Continue reading »
PPC Land
Apple keeps Hide My Email on icloud.com after community feedback
New Apple ID relay addresses shift to private.icloud.com late 2026, but old ones keep forwarding mail. Developers must update allowlists before the cutover.
New post by PPC Land 🔥
Pinterest teens re-pin 64% more, avoid posting selfies, data shows
Continue reading »
Pinterest teens re-pin 64% more, avoid posting selfies, data shows
Continue reading »
PPC Land
Pinterest teens re-pin 64% more, avoid posting selfies, data shows
Teen accounts stay comment-free by default, according to research Pinterest published September 1. The finding could reshape how brands reach young shoppers.
New post by PPC Land 🔥
Amazon Ads stages Wisconsin campus concert for three brand sponsors
Continue reading »
Amazon Ads stages Wisconsin campus concert for three brand sponsors
Continue reading »
PPC Land
Amazon Ads stages Wisconsin campus concert for three brand sponsors
Gatorade, Michael Kors and SharkNinja each run a themed storefront at the block party, then a Kane Brown concert streams free across five platforms tonight.
New post by PPC Land 🔥
Nielsen cuts local TV tuning threshold 80%, ending 24% blind spot
Continue reading »
Nielsen cuts local TV tuning threshold 80%, ending 24% blind spot
Continue reading »
PPC Land
Nielsen cuts local TV tuning threshold 80%, ending 24% blind spot
The one minute qualifier replaces a five minute rule that missed up to 24% of tuning events, starting today in every DMA ahead of the new broadcast season.