Custom bidding logic runs inside its auction in roughly 5 milliseconds, OpenX says, countering a cost argument that rival exchanges have pushed since February.

Retailtainment blends shopping with entertainment inside physical stores to lengthen visits and lift sales, and is now converging with retail media measurement.

Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree?

Native C++ rewrite began January 2026, and web teams can test it now in Technology Preview 251. Correct import ordering reaches all users when Safari 27 ships.

Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners.

A lookback window is the period before a conversion in which an earlier ad interaction can still take credit. How platforms set it, cap it, and fight over it.

A holdout study withholds a campaign from a randomised control group so its outcomes become a baseline. How the design works, what it costs and where it breaks.

Trustworthy Accountability Group is the ad industry body that certifies companies against fraud, malvertising and brand safety standards and issues TAG-IDs.

Coalition for Better Ads is the body whose Better Ads Standards define which ad formats Chrome filters. How the research, the thresholds and enforcement work.

The SupplyChain object is the OpenRTB structure that lists every intermediary paid as a bid request moves from the publisher to the buyer, hop by ordered hop.

Meridian is Google's open-source Bayesian marketing mix model, estimating how much each media channel contributed to sales using aggregated, geo-level data.

Sixteen terms, four groups, one grid. Half of this vocabulary belongs to people who never open a bidding tool, which is exactly what makes it hard.

OpenAI and Microsoft moved for summary judgment on September 4 in the 10.8 million-article copyright case, citing 24 verbatim outputs in 20 million chat logs.

Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.

Toy Story 5 drew $1.1 billion of it, and five of seven fall titles are re-releases or documentaries. What does that leave cinema advertisers to plan around?

Private metric excludes payouts, so AdSense still runs on engaged views, and a two-day lag deflates every rolling date range. Which number wins a brand pitch?

Developers get 44.1 kHz stereo output and image prompts through a public preview opened September 3. Every track ships with a SynthID watermark. Who checks it?

More than a third of live translation sessions now run past five minutes, and only Android can keep them going with the screen off. When does iOS follow suit?

SynthID is Google DeepMind's imperceptible watermark for AI-generated media. How the encoder and decoder work, what it marks, and where detection breaks down.

Language targeting restricts or ranks ad delivery by the language a person is judged to read, using browser settings, account preferences and inferred signals.