Place is the marketing mix element covering where a product can be bought. How distribution decisions govern feeds, marketplaces, retail media and AI agents.

Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces.

Independent panel data will fold Kayo, BINGE, Foxtel Go and linear TV into one audience figure for Australian advertisers. AudienceProject numbers land in 2027.

Morrill Creative LLC ships the iPhone player with no ads, no third-party SDKs and automatic data deletion. No Android build or business model is disclosed.

Conflicting brand information can cause AI systems to retrieve outdated facts. Learn how to trace and correct the evidence chain.

If you've been struggling with the bugginess of the new creative workflow (Multimedia Experience), you can still switch back to the old way.

Harvard research scored 940 jobs on moral objection to AI. Search marketing came low down at 2.31 out of 7. What that means for how you publish content.

Declared Age Range is Apple's framework returning a user's age band instead of a birthdate. API mechanics, statutory bands, caching rules and open disputes.

RSS feed is an XML file listing a site's newest items so software can collect updates automatically: how it works, where it came from, who still depends on it.

COPPA: the 1998 US statute barring online services from collecting personal data from under-13s without verifiable parental consent, ad identifiers included.

Kidtech is technology built to advertise to under-13 audiences without personal data, using COPPA flags, contextual signals and verifiable parental consent.

Census data counts every impression or viewer in a universe instead of sampling. How the count is assembled, where its coverage fails, and who calibrates it.

Deduplication merges records describing the same event, person or auction opportunity into one count, so a purchase, a viewer or a bid request is counted once.

BVOD is broadcaster video on demand, the streaming services run by television broadcasters. How the inventory is traded, how it is counted, and where it fails.

Incremental reach is the audience a channel adds that no other channel in the plan already reached. How the figure is calculated, and why it keeps shifting.

Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks.

Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more.

Sellers need an existing Business Price on each SKU and a 10% minimum discount, rising to 15% at Black Friday. Free event promotion expires December 31, 2026.

Two £13m instalments fall due in December 2026 and March 2027, covering 12,000 claimants. No liability admitted and no court finding on pre-2020 practices.

Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account summaries or conversion trend analysis and have Google's AI build it. The feature is currently in beta