Buyers can now layer 27 named data and publisher partners into campaigns without new Deal IDs or manual requests. The update raises questions about how fast rivals match the workflow.

The bundle installs via drag and drop, adds live Google, Bing, Amazon and YouTube search inside a chat. Other MCP hosts could adopt the packaging format next.

Learn what Google's next AI Search updates change for local discovery and how 5 strategy fixes get your locations recommended and booked. Reserve your seat.

Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, but the data isn't available in the API yet.

Select US advertisers now extend Amazon campaigns into conversational chat, with Delta Vacations among the first testers. Attribution across the surface stays unsettled.

Autoplay and algorithmic feeds shown to under-16s now carry per-minor civil penalties, enforced only by the state, with a new advisory body inside the DOJ.

Search intent match beat every one of 103 tested signals, while 47.6% of respondents named content quality a top-three factor. What still moves rankings in the AI era?

Server path mirrors the UET event model, but advertisers cannot self-activate. Documentation is public while access stays limited to enrolled customer accounts.

Relo exposure data meets VideoAmp household viewership, letting sponsors re-target fans after the whistle. The suite spans NFL, NBA, MLB, F1 and five more.

Independent shop cites holding-company scale with boutique agility as the draw. The expansion lands as only 41% of programmatic spend reaches working media.

Amazon Prime Video to Canal+ now tracked for competitive spend, giving French agencies rival-budget visibility. Italy follows, extending an EMEA rollout begun in 2025.

Bureau kept records it should have deleted, noyb says. Refusal forces litigation now certain, with 500-euro-per-person damages still open.

Four captive networks totalling 1,054 screens feed the Hawk DSP as Belgium retail media push begins. Over 1,000 exclusive screens now sit under Azerion control.

Survey-based segments attach to episodes, not listeners, so no cookies or device IDs are involved. Coverage is limited to the US, Australia and the Netherlands, with the rest routed elsewhere.

Whale TV powers 47.5 million active TVs and 400-plus brands; its inventory now sells through Teads Ad Manager in over 100 countries, deepening a 2024 pact.

Full integration lands in Q4 2026, letting buyers submit one RFP across local linear and CTV. ITN's agent enters Magnite Orchestration - will demand follow?

Curated Deal IDs now let programmatic buyers fire creative on live plays, reaching the 84% of fans who watch on a second screen. Season-long, not just finals.

Advertisers can't attribute the recommendation that drives a sale, even as AI referrals climb 200%. B2C ecommerce is forecast to top 4.9 trillion dollars by 2030.

Adform enters a partner cohort that until now was entirely US-based, opening a managed route into ChatGPT for European buyers weeks after sponsored placements reached 31 markets.

Run club and marathon searches hit all-time highs in 2026 as Google steers race prep into Canvas, YouTube Music links, and a 60 billion listing Shopping Graph.