Binary options are all-or-nothing derivatives paying a fixed sum or zero, banned for retail buyers across Europe and off-limits across the major ad platforms.

Lead ads carry a pre-filled form inside the ad unit, capturing contact details without a landing page. Mechanics, delivery, history and the quality dispute.

Sixteen terms, four groups of four. The awkward part is not the jargon: it is the handful of tiles that read as plain English right up until they do not.

LG televisions mapped 38 devices on one test network and send about 4GB of content recognition data a month, as California starts fining platforms per child.

Taxonomy is a fixed list of categories with stable IDs letting advertising systems describe content, audiences and products identically. How the lists work.

Sentiment is the positive, negative or neutral tone that software assigns to content about a subject. How advertising scores it, trades it, and gets it wrong.

Semantic means processing content by meaning rather than by matching strings. How it works in ad targeting, search ranking and page markup, and where it fails.

Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there.

A formulary is the list of medicines a payer agrees to cover, and on what terms. How its tiers, rebates and exclusions decide where pharmaceutical money goes.

HIPAA: the 1996 US law governing protected health information, which decides what health signals may legally reach an advertising platform, and on what terms.

Millennials are the demographic cohort born 1981 to 1996, aged 30 to 45 in 2026. How a label built to mean young consumers now describes middle-aged buyers.

Baby Boomers are the demographic cohort born 1946 to 1964, aged 62 to 80 in 2026. Why 16 of their 19 birth years land inside one open-ended targeting bracket.

Four metrics now judge each merchant-fulfilled listing alone, and a warning email arrives first. Sellers dispute the notice period and what temporary means.

Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click?

Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose.

Google's John Mueller acknowledges that Search Console's AI search reporting falls short in providing the position data SEOs need.

Complaint names LiveRamp, Experian, Acxiom, DV360 and The Trade Desk as data recipients. Second US state action in four months. What changes for CTV buyers?

Twelve CSS firms handling 74% of third-party clicks in the EEA wrote to Brussels on 8 September. Does the 25 September deadline leave room for live testing?

Product listing ads are adverts built by the platform from a merchant's product record, showing image, price and shop name. How they work and who controls them.

Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling.